Webinar to address AI Overviews, LLM measurement in enterprise SEO

Image credit: Search Engine Journal

Enterprise SEO professionals will convene virtually on Oct. 14, 2026, to discuss tactical solutions for measuring AI Overviews and large language models (LLMs) in a webinar led by Tom Capper, Director of Search Product Strategy at STAT.

The online event, scheduled for 2 p.m. ET, aims to equip participants with strategies to integrate AI search performance into their reporting, addressing current measurement limitations as AI transforms how users interact with brands online.

AI Overviews and LLMs are fundamentally altering user discovery and brand evaluation, rendering traditional SEO metrics insufficient, according to STAT, a Moz enterprise SERP analytics platform.

Current rank tracking tools can identify the presence of AI Overviews, but they often fail to measure brand citations within these overviews, assess their value, or evaluate LLM answers, the organization reported.

The webinar will focus on identifying these measurement gaps, prioritizing critical data points, implementing tactical solutions, and refining stakeholder reporting processes.

Capper, an expert in search analytics, will guide enterprise and agency SEO professionals through these challenges.

The session is designed to help attendees adapt their reporting strategies to account for the evolving dynamics of AI-driven search results, according to STAT.

Source: Search Engine Journal