Legal
Terms of Use
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These Terms of Use (“Terms”) are an agreement between you and Rabbit Rank LLC (“Rabbit Rank,” “we,” “us” or “our”), #701 Tillery Street Unit 12-2508, Austin, Texas 78702, United States. They apply when you visit rabbitrank.com (the “website”), create an account or order in the Rabbit Rank app at app.rabbitrank.com (the “app”), or use any of our services. By using the website, the app or our services, you agree to these Terms. If you don’t agree, please don’t use them.
If you use our services for a company or other organization, you confirm that you’re authorized to accept these Terms for it, and “you” then means that organization. Our Refund Policy is part of these Terms. Our Privacy Policy and Cookie Policy explain how we handle personal data and cookies.
Our services
Rabbit Rank is a link building agency. We offer:
- Per-link placements: guest posts (an original article we write and place on a publication, with your link in the body), link insertions (your link added to an existing, aged article) and listicle slots (a top-5 position in an existing “best of” roundup, negotiated before you pay). Each comes in 6 grades, from Grade Five to Signature Grade, defined by DA, DR and minimum monthly organic traffic.
- Managed link building plans: Basic, Growth and Scale. Each plan includes an SEO audit, on-page and technical work scoped to the plan, and a set number of editorial links, paid monthly or as a one-off bundle.
- White-label work: our services for agencies to resell to their own clients (see “Reselling and white label” below).
What each service includes and what it costs is shown on the website, including our pricing page and our vetting standards. Turnaround times are estimates.
Accounts and orders
You create an account, order and pay in the app at app.rabbitrank.com. The website itself doesn’t take orders or payments.
- Who can order. Our services are for businesses and professionals. You must be old enough to form a binding contract.
- Accurate details. The information you give us, including your business details and website, must be true, accurate and up to date. We may suspend an account if we have good reason to believe it isn’t.
- Your brief. On per-link orders, you choose the target URL and the anchor text, and you’re responsible for them being correct.
- Your login. Keep your login details safe and don’t share them outside your organization. You’re responsible for activity in your account. If you think someone else has used it, email [email protected] straight away.
- Declined orders. We may decline an order, for example if it breaks these Terms. If you’ve already paid for an order we decline before placing it, we refund it in full.
Prices and payment
- Prices. Our prices are in US dollars and published on the website. The price that applies to an order is the one shown when you place it.
- Monthly plans are billed each month and renew automatically until you cancel. One-off bundles are a single payment and never renew.
- Discounts and quotes. Volume discounts on per-link orders apply automatically. For 20 or more links, and for agency or white-label work, we may agree a custom quote with you in writing.
- Payment. Payments are made in the app and processed by third-party payment processors. If a payment fails, we may pause work until it’s paid.
- Taxes. Prices don’t include taxes. You’re responsible for any taxes or fees that apply to your purchase where you are. If you’re exempt from a tax, send us valid proof of the exemption.
- Price changes. We may change our prices. Before a price increase applies to your monthly plan, we’ll give you at least 30 days’ notice, so you can cancel first if you prefer. A price change never affects an order you’ve already paid for.
Cancelling, refunds and guarantees
Monthly plans run month to month: you can cancel or switch plans anytime. Cancelling stops future renewals, and your plan stays active until the end of the month you’ve already paid for.
Our Refund Policy sets out our refund and replacement promises. In short:
- on per-link orders, anything we can’t place is refunded in full;
- on per-link orders, we monitor each link for 12 months, and a link that drops is replaced free;
- managed plans, monthly plans and one-off bundles alike, come with a 30-day money-back guarantee.
Reselling and white label
Agencies, consultants and other resellers may resell our services, including guest posts, link insertions and listicle slots, to their own clients under their own brand and at prices they set (“white label”). See our white-label page. If you resell our services:
- You’re responsible to your clients. Your agreement with each client is between you and that client. You handle their orders, billing, support and refunds, and any promises you make to them. Your clients aren’t a party to these Terms.
- Don’t misrepresent us. Don’t claim to be Rabbit Rank or to act on our behalf, and don’t make promises about our work in our name. If you offer your clients more than we offer you, such as guaranteed rankings, that promise is yours alone.
- Our standards apply. Orders you place for clients get the same grades, vetting standards and checks as every other order, and must follow these Terms, including the acceptable use rules below. We may decline an order that doesn’t meet them.
- Your clients’ information. Make sure you’re allowed to share your clients’ details with us, such as their websites, target URLs and anchor text.
- Reports. You may pass our placement reports to your clients or add them to your own reporting.
- Our promises are made to you. The refund, monitoring and replacement promises in our Refund Policy apply between you and us. What you offer your own clients is up to you.
Acceptable use
You agree not to:
- order links to websites or content that are illegal, deceptive, harmful (such as malware or phishing) or that infringe anyone’s rights;
- give us a brief or materials you don’t have the right to use;
- use our services to harm others, including competitors, or to break any law;
- try to access, interfere with or overload the website, the app or our systems without permission;
- copy or extract data from the website or the app with bots, scrapers or other automated tools, except search engines indexing public pages.
If you break these rules, we may decline or stop work on your orders and suspend your account.
Results, publishers and search engines
- No ranking guarantee. We don’t guarantee rankings, traffic, leads or revenue. Search engines decide rankings, and results also depend on your competitors and your own site. On per-link orders, what we guarantee is the placement: checked before delivery, replaced free if it drops within 12 months and refunded in full if we can’t place it. On managed plans, we commit to the work in your plan.
- Independent publishers. Your links are published on websites run by independent publishers. We choose sites that meet your grade or your plan’s authority floor, but we don’t own or control them.
- Site metrics. DA is a Moz metric and DR is an Ahrefs metric. Both are third-party measures that change over time. Your placement report records them at publication, and we don’t promise they’ll stay the same.
- Search engine rules. Search engines set their own rules about links and can change how they treat links at any time. We don’t control those decisions.
- AI citation monitoring. Listicle slots include 90 days of AI citation monitoring across 5 answer engines: Google, ChatGPT, Perplexity, Gemini and Claude. It reports the citations we observe. We don’t control whether or how these engines cite a page. These names are trademarks of their owners, and Rabbit Rank isn’t affiliated with or endorsed by them.
Intellectual property
- Our content. The website, the app, our name and logo, and the text, design and graphics on them belong to Rabbit Rank or our licensors. You may not copy or reuse them without our written permission, except as the law allows.
- Your materials. You keep ownership of what you give us, such as your brand assets, website content and briefs. You give us a non-exclusive, worldwide, royalty-free license to use, copy and adapt them only to provide our services to you.
- Reports. Our reports belong to us. You may use them in your business and share them with your clients.
- Published content. Articles and other copy we write for a placement are written for publication on the publisher’s site. Once published, they’re also subject to that publisher’s own terms.
If you believe something on the website infringes your rights, email [email protected]. We’ll look into it and act as the law requires.
Blog and other websites
Our blog is for general information, not professional advice. Some posts link to or show content from other websites, which we don’t control and aren’t responsible for. Some posts include affiliate links: if you buy through one, we may earn a commission.
Disclaimers
Apart from the promises in these Terms and our Refund Policy, the website, the app and our services are provided “as is” and “as available.” We don’t promise that the website or the app will always be available or free of errors.
TO THE FULLEST EXTENT PERMITTED BY LAW, AND EXCEPT FOR THE PROMISES IN THESE TERMS AND OUR REFUND POLICY, RABBIT RANK DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT.
Limitation of liability
TO THE FULLEST EXTENT PERMITTED BY LAW, RABBIT RANK IS NOT LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES, INCLUDING LOST PROFITS, RANKINGS OR TRAFFIC, ARISING FROM YOUR USE OF THE WEBSITE, THE APP OR OUR SERVICES. OUR TOTAL LIABILITY FOR ANY CLAIM UNDER THESE TERMS IS LIMITED TO THE AMOUNT YOU PAID US FOR OUR SERVICES IN THE 12 MONTHS BEFORE THE CLAIM.
Nothing in these Terms limits liability that can’t be limited by law. We’re not responsible for delays or failures caused by events beyond our reasonable control, such as natural disasters, pandemics, government actions or internet outages.
Indemnification
You agree to indemnify, defend and hold harmless Rabbit Rank and its owners, employees and agents from any claims, liabilities, damages, losses and expenses (including reasonable attorneys’ fees) arising from your use of our services, the briefs and materials you give us, your breach of these Terms, or your violation of any law or anyone’s rights. If you resell our services, this includes claims made by your clients.
Suspension and termination
We may suspend or close your account, or stop work on your orders, with or without notice, if you break these Terms, don’t pay, act fraudulently or abusively, or if the law or a public authority requires it. Fees you already owe stay due.
You can stop using our services at any time. Cancel your plan as described above, and email [email protected] if you’d like us to close your account. You remain responsible for fees incurred up to that point. Sections that by their nature should continue, such as payment, intellectual property, disclaimers, limitation of liability, indemnification and disputes, survive after these Terms end.
Governing law and disputes
These Terms, and any dispute arising from them or from our services, are governed by the laws of the State of Texas, without regard to its conflict-of-law rules. If a problem comes up, please email [email protected] first, so we can try to resolve it informally. Any claim that isn’t resolved this way must be brought in the courts located in Texas, and you and we submit to their exclusive jurisdiction.
Changes to these Terms
We may update these Terms to reflect changes to our services, the law or our business. We’ll post the updated Terms on this page with a new “Last updated” date, and tell you about material changes through the website or other channels, such as email. Changes don’t affect orders you’ve already paid for. If you keep using our services after a change takes effect, you accept the updated Terms.
General
- These Terms, with our Refund Policy and any custom quote we agree with you in writing, are the whole agreement between you and us about our services.
- If any part of these Terms is found invalid or unenforceable, the rest stays in full force.
- If we don’t enforce a right straight away, we haven’t waived it.
- These Terms don’t create rights for anyone else, including the clients of agencies that resell our services.
- Section titles are for convenience only and have no legal effect.
Contact us
Questions about these Terms or our services: [email protected]. Invoices and payments: [email protected]. We reply by email within one business day.
Rabbit Rank LLC
#701 Tillery Street Unit 12-2508
Austin, Texas 78702
United States