Cookie Policy for Rabbit Rank LLC
This Cookie Policy explains how Rabbit Rank uses cookies and similar tracking technologies across our website, landing pages, and campaign assets to improve performance, measure SEO impact, and support marketing operations.
Rabbit Rank LLC ("Rabbit Rank," "we," "us," or "our") uses cookies and related technologies to operate our website, analyze traffic, understand campaign effectiveness, and deliver relevant content and advertising. This policy should be read together with our Privacy Policy and Terms of Use.
1. Scope
This policy applies to visitors, leads, and customers who interact with:
- The main Rabbit Rank website and subpages.
- Service landing pages and campaign microsites we operate.
- Forms, calculators, and scheduling flows embedded on our site.
- Marketing pages that link back to our core website.
2. What Cookies and Tracking Technologies Are
Cookies are small text files stored on your browser or device when you visit a website. We may also use related technologies that function in a similar way.
- HTTP cookies: Browser-based identifiers for sessions, preferences, analytics, and attribution.
- Pixels/tags: Script-based trackers that report page views, conversions, and campaign interactions.
- Local storage: Browser storage used to preserve settings or product state.
- Server-side identifiers: Temporary IDs used for fraud prevention, form protection, and diagnostic logging.
3. Why We Use Cookies (SEO Agency Use Cases)
As an SEO and digital growth agency, we use cookies and tags to run and improve our marketing operations. Typical use cases include:
- Measuring organic traffic quality, landing-page engagement, and conversion behavior.
- Attributing leads to channels such as organic search, paid search, social, referrals, and email campaigns.
- Understanding which pages, offers, and messages generate qualified inquiries.
- Running controlled experiments (A/B or multivariate) to improve UX, conversion rates, and form completion rates.
- Preventing abuse (spam form submissions, bot traffic, and repeated malicious requests).
- Remembering consent preferences so we can honor your choices.
4. Categories of Cookies We Use
Strictly Necessary Cookies
These are required for core website operation and security. They include session integrity, load balancing, consent state management, and anti-abuse controls. Without these cookies, parts of the website may not function correctly.
Performance and Analytics Cookies
These cookies help us understand traffic patterns, source quality, content engagement, and page performance. They are used to improve site architecture, content strategy, and user journeys.
Functional Cookies
Functional cookies remember preferences such as language or interface settings, and can support better experience continuity between visits.
Advertising and Attribution Cookies
These cookies help measure campaign performance and retargeting effectiveness. They support audience building, ad optimization, and lead attribution in coordination with advertising partners.
5. Representative Cookies and Tags
The exact cookies may vary over time by campaign, geography, and enabled integrations. The list below reflects common examples that we or our service providers may use.
| Category | Name / Provider | Purpose | Typical Duration |
|---|---|---|---|
| Necessary | rr_consent (Rabbit Rank) | Stores cookie consent choices and policy version. | 6-12 months |
| Necessary | cf_clearance (Cloudflare) | Security and anti-bot challenge validation. | Session to short-term |
| Analytics | _ga (Google Analytics) | Distinguishes users and supports visit analytics. | Up to 2 years |
| Analytics | _ga_* (Google Analytics) | Maintains session and interaction state. | Up to 2 years |
| Analytics | _gid (Google Analytics) | Groups user behavior into daily sessions. | 24 hours |
| Attribution | _gcl_au (Google Ads) | Measures ad click and conversion performance. | Up to 90 days |
| Attribution | _fbp (Meta Pixel) | Supports ad delivery and retargeting insights. | Up to 90 days |
| Attribution | li_fat_id (LinkedIn) | Assists conversion tracking for LinkedIn campaigns. | Up to 30 days |
| Marketing | hubspotutk (HubSpot) | Associates form submissions with visitor records. | Up to 13 months |
| Functional | rr_pref_* (Rabbit Rank) | Preserves user-facing preference states. | 30-180 days |
6. Third-Party Cookies and Technologies
Some cookies are set by third-party platforms we use for analytics, advertising, CRM, and infrastructure. These providers may process data under their own policies and terms. Common providers may include:
- Google (Analytics, Ads, Tag Manager).
- Meta (Meta Pixel and ad measurement services).
- LinkedIn (Insight Tag and conversion reporting).
- HubSpot or similar CRM/marketing automation providers.
- Cloudflare or similar security and performance services.
We recommend reviewing each provider's privacy and cookie documentation for specific controls and data handling details.
7. Consent and Legal Bases
Where required by law, we request consent before placing non-essential cookies (for example, analytics and advertising cookies). Necessary cookies are processed based on legitimate interest or contractual necessity to keep the website secure and operational.
For visitors in regions with stricter consent requirements (including parts of the EEA/UK), non-essential cookies are disabled until consent is granted. You can change your preferences at any time.
8. How to Manage or Disable Cookies
You can control cookie behavior in multiple ways:
- Cookie controls on our site: Use available consent controls to accept, reject, or customize non-essential cookies.
- Browser settings: Most browsers let you block, clear, or restrict cookies by site.
- Ad settings: You can opt out of personalized ads through your Google, Meta, and LinkedIn account settings.
- Industry opt-outs: You may use optout.aboutads.info and youronlinechoices.com.
Disabling certain cookies may affect site functionality, reporting continuity, and personalization features.
9. Do Not Track and Global Privacy Control
Browser "Do Not Track" (DNT) signals are not currently interpreted in a standardized way across providers. Where technically supported, we aim to honor recognized privacy preference signals such as Global Privacy Control (GPC), especially for opt-out workflows required by applicable law.
10. Data Retention and Security
Cookie-related identifiers are retained for no longer than needed for the specific purpose described above, subject to legal, accounting, or operational requirements. We apply administrative, technical, and organizational safeguards to protect personal data collected through these technologies.
11. International Data Transfers
Data collected through cookies may be processed outside your country, including in the United States. When required, we use appropriate safeguards such as contractual protections and vendor due diligence.
12. Children's Privacy
Our services are intended for business users and are not directed to children under 16. We do not knowingly use cookies to profile children for marketing purposes.
13. Policy Updates
We may update this Cookie Policy periodically to reflect legal, technical, or operational changes. Any updates will be posted on this page with a revised "Last updated" date.
14. Contact Us
If you have questions about this Cookie Policy or would like to submit a privacy request, contact:
Email: privacy@rabbitrank.com
Rabbit Rank LLC
701 Tillery Street, Unit 12-2508
Austin, TX 78702, United States