Privacy Policy of Rabbit Rank LLC

Rabbit Rank LLC (“Rabbit Rank,” “we,” “us,” or “our”) is committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, share, disclose, and protect your Personal Data. By using our website (the “Website”) or services, you consent to the practices described herein. We may update this Privacy Policy periodically, and we encourage you to review it regularly.

Definitions

Personal Data: Any information relating to an identified or identifiable natural person. For California consumers, this includes “Personal Information” as defined by the California Consumer Privacy Act (CCPA).

Processing: Any operation performed on Personal Data (e.g., collection, storage, modification).

Data Subject: The individual to whom Personal Data relates.

Child: A natural person under 16 years of age.

Personal Information (Applicable to California Consumers)

As defined under the CCPA, Personal Information includes but is not limited to:

• Identifiers: Name, alias, postal address, IP address, email, account name, etc.
• Commercial Information: Purchase history, services considered, etc.
• Internet Activity: Browsing history, interactions with our Website, etc.
• Geolocation Data: Physical location inferred from IP address or device settings.
• Professional Information: Employment history, job title, etc.
• Inferences: Profiles reflecting preferences, behavior, or aptitudes.
• Excludes publicly available or deidentified data.

Data Protection Principles

We adhere to the following principles:

• Lawful, Fair, and Transparent Processing: We process data only with valid legal grounds and respect your rights.
• Purpose Limitation: Data is collected for specific, explicit purposes.
• Data Minimization: We gather only necessary information.
• Storage Limitation: Data is retained only as long as required.
• Accuracy: We strive to keep your data up to date.
• Integrity and Confidentiality: Implement robust security measures to protect your data.

Your Rights as a Data Subject

You have the right to:

• Access: Request details about how your data is processed and obtain a copy.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion under certain conditions (e.g., data no longer needed).
• Restrict Processing: Limit how we use your data.
• Object to Processing: Opt out of direct marketing or automated decision-making.
• Data Portability: Receive your data in a transferable format.
• Lodge Complaints: Contact supervisory authorities if dissatisfied.
• Withdraw Consent: Revoke permissions for data processing.

To exercise these rights, email us at privacy@rabbitrank.com or use the contact details below.

Data We Collect

Information You Provide

We collect the following when you use our services:

• Name, email, phone number, billing address.
• Professional details (company, job title, industry).
• Website URLs, SEO performance data, backlink profiles.
• Payment information (processed securely via third-party gateways).

Automatically Collected Information

• Technical Data: IP address, browser type, device ID, operating system.
• Usage Data: Pages visited, time spent, referral sources, clickstream data.
• SEO-Specific Data: Keyword rankings, backlink metrics, traffic analytics.

Third-Party Sources

We may receive data from:

• Social Media: LinkedIn, Twitter, or Facebook if you interact with our profiles.
• Analytics Tools: Google Analytics, Ahrefs, SEMrush, or Moz.
• Client Portals: Data shared via collaboration platforms (e.g., Trello, Asana).

How We Use Your Data

We process your data to:

• Deliver Services: Execute SEO strategies, conduct audits, and generate reports.
• Communicate: Respond to inquiries, send service updates, and marketing materials (with consent).
• Improve Services: Analyze user behavior to enhance our tools and offerings.
• Marketing: Personalize ads based on your interests (opt out anytime).
• Security: Detect fraud, spam, or unauthorized access.
• Legal Compliance: Fulfill tax, regulatory, or contractual obligations.

Legal Bases for Processing

• Contractual Necessity: To fulfill agreements (e.g., providing SEO services).
• Legitimate Interests: Improving services, fraud prevention.
• Consent: For newsletters or third-party marketing.

Data Sharing and Third Parties

We do not sell your data but may share it with:

• Service Providers: Payment processors (Stripe, PayPal), CRM platforms (HubSpot), analytics tools (Google Analytics).
• SEO Tools: Ahrefs, SEMrush, Moz for backlink analysis and reporting.
• Legal Authorities: To comply with laws or protect our rights.
• Business Transfers: In mergers, acquisitions, or asset sales.

All partners must adhere to confidentiality agreements and data protection standards.

Your California Privacy Rights

Under the CCPA, California residents may:

• Opt Out of Sales: We do not sell Personal Information but disclose it to partners for business purposes. To opt out, email privacy@rabbitrank.com.
• Request Access/Deletion: Know what data we hold or request deletion. Submit requests here or call +1 (231) 774-2848.
• Non-Discrimination: Exercise rights without fear of service denial.
• Verification: We may ask for proof of identity (e.g., government ID, account login) to process requests. Authorized agents must provide written permission.

Nevada Residents

Nevada law permits residents to opt out of the sale of their Personal Information. Submit requests to privacy@rabbitrank.com.

Data Security

We employ SSL encryption, firewalls, and access controls to protect your data. Regular audits ensure compliance with industry standards. However, no system is 100% secure—promptly report suspicious activity to privacy@rabbitrank.com.

Children’s Privacy

We do not target or knowingly collect data from children under 16. Contact us if you believe a child has provided information without parental consent.

Cookies and Tracking Technologies

We use cookies to:

• Essential Functions: User login, session management.
• Analytics: Track traffic sources, user engagement.
• Advertising: Deliver targeted ads via Google Ads, LinkedIn.
• Manage Preferences: Adjust browser settings or use tools like YourAdChoices.

Third-Party Cookies

• Google Analytics: Tracks usage; opt out here.
• LinkedIn: For ad targeting; adjust settings via LinkedIn’s platform.
• Hotjar: Monitors user behavior (heatmaps, session recordings).

International Data Transfers

Data may be transferred to and processed in the U.S. or other countries. We ensure safeguards like EU Standard Contractual Clauses for GDPR compliance.

Do Not Track Signals

We do not respond to browser DNT signals due to lack of industry standardization.

Arbitration Clause

Scope: Any disputes related to this Policy shall be resolved through binding arbitration in Austin, Texas, administered by JAMS under its Streamlined Rules.

Process:

• Notice: Submit a written claim detailing the issue.
• Arbitrator Selection: Chosen from JAMS panel with SEO/law expertise.
• Confidentiality: Proceedings and awards remain private.
• Costs: Each party bears its own fees, but the arbitrator may award costs to the prevailing party.

Waivers:

• Class Actions: Claims must be pursued individually.
• Jury Trials: Rights to court trials are waived.
• Governing Law: Texas law applies, excluding conflict-of-law principles.

Updates to This Policy

Changes will be posted on our Website with an updated effective date. Material changes (e.g., new data uses) will prompt direct notifications.

Contact Us

For questions, requests, or complaints:

Email: privacy@rabbitrank.com
Address:
Rabbit Rank LLC
#701 Tillery Street Unit 12-2508
Austin, Texas 78702
United States

Severability: If any clause is deemed invalid, the remainder of the Policy remains enforceable.

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