Be on the list buyers already read

By default we place into existing listicles that already hold rankings, traffic and trust. A brand-new article has no history, no rankings, and no citation footprint — which means it does nothing for you on day one. Where a category genuinely has no viable roundup, we will say so and recommend a guest post or a curated link instead.

• Every source page must already rank in the top 20 for a real buying query.
• Aged, cited pages carry link equity and AI retrieval weight immediately.
• If nothing credible exists in your niche, we tell you rather than manufacturing filler.

We negotiate a top-5 position as standard, and roughly 71% of our placements land in the top 5. Position is agreed with the publisher before we commit spend — you will never be handed a #14 slot at the bottom of a page nobody scrolls to.

• Position is written into the placement agreement, not left to editorial whim.
• #1 and #2 slots are available on many sources at a premium.
• If a publisher later demotes your entry, it counts as a drop and we replace it.

Yes, and this is where listicles outperform almost every other link type. When someone asks an AI engine for a recommendation, the model does not quote your homepage — it leans on independent comparison pages. Being named across several credible lists is what turns your brand into the consensus answer.

• We track citations across ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Overviews.
• Structured entries — heading, feature row, pricing field — are the format models extract most reliably.
• Pairs directly with our AEO programme for full answer-engine coverage.

Every candidate page runs through a 14-signal audit covering authority, organic traffic and its trend, topical fit, indexation, the outbound link neighbourhood, ad density, author credibility, spam score and update recency. Out of a typical 2,400-page candidate pool, around 18 survive to outreach.

• Traffic is verified against third-party data — we do not take a publisher's word for it.
• Any page linking out to casino, CBD, adult or payday verticals is rejected outright.
• You see the full metric set for every source before you approve it.

A guest post creates new content where you control the message. A curated link inserts you into existing content for authority. A listicle placement puts you inside the shortlist a buyer is actively comparing — it is the only one of the three that changes whether you are considered at all.

• Guest posts win on message control; listicles win on commercial intent.
• Curated links win on cost per link; listicles win on conversion quality.
• Most strong campaigns run listicles for intent and guest posts for depth.

Sourcing and approval usually take 5–7 days, with publication landing 10–21 days from kickoff depending on publisher schedules. Referral traffic starts immediately on publication; ranking and AI-citation effects typically become measurable between day 60 and day 90.

• Your approved target list is ready within the first week.
• Rush lanes are available for launch-tied campaigns.
• AI citation monitoring starts the day a placement goes live.

Every placement is monitored for 12 months. If your link is removed, switched to nofollow, deindexed, or your entry is demoted out of the agreed position, we replace it on an equivalent or better source at no charge.

• Automated weekly link checks with alerting.
• Replacement source must match or exceed the original tier.
• No time wasted chasing publishers — we handle recovery.