Austin Lawyer SEO & AEO built to rank attorneys in Google & inside the AI engines clients now ask first.

Most Austin firms see early ranking movement within 30–45 days, map-pack improvements in 60–90 days, and meaningful case-intake lift between months 4 and 7. Highly competitive practice areas like Austin personal injury and DWI take 6–9 months to reach top-3 positions because the SERP is dominated by national directories. AEO citations in ChatGPT and Gemini typically appear within 60–120 days once entity reinforcement and structured data are deployed.

SEO ranks your firm in classic Google results — blue links and the local 3-pack. AEO makes your firm the cited answer when a client asks ChatGPT, Gemini, Claude, or Perplexity for a recommendation. They use different signals: AEO requires entity reinforcement, structured data, knowledge graph alignment, and content engineered for direct LLM extraction. Modern Austin clients increasingly bypass Google entirely and ask AI engines first — firms without AEO are invisible to that audience.

Every piece of content, schema, ad, and review system we publish is screened against Texas Disciplinary Rule 7.02 and the broader Texas Bar advertising guidelines. We avoid prohibited language around outcome guarantees, comparative claims, and specialization claims (unless your attorneys hold board certification from the Texas Board of Legal Specialization). Our legal copywriters have written for AmLaw 200 firms and have direct experience with state bar pre-clearance processes.

Yes. Practice-area exclusivity is contractually written into every engagement. If we run SEO and AEO for an Austin DWI defense firm, we will not take a second DWI client in the same metro — at any price. Multi-practice firms can lock down multiple verticals as part of their agreement.

Signed cases. Rankings, traffic, and AI citations are leading indicators we report on weekly, but the headline KPI on every monthly report is qualified intake attributable to organic and AI channels. We integrate with Clio, MyCase, PracticePanther, and Lawmatics so you can trace every signed retainer back to its originating keyword or AI citation.

The Foundation Retainer (Basic) is built for exactly this scenario. We focus first on the foundational assets that protect a new firm: a fully optimized Google Business Profile, schema-rich practice pages, baseline citation coverage, and Austin-targeted long-tail content that ranks faster than head terms. Most new Austin solos hit positive ROI between months 3 and 6.