The SEO Insights Blog

Brands Rework Strategies as AI Search Reduces Organic Web Traffic

Discover how AI crawlers are changing web economics and learn the AEO Playbook for brands to get cited and stay visible...

Joyce de Castro

August 7, 2026

Schema.org Shifts to AI Data Integrity Amid Google Changes

Data integrity and schema.org are redefining technical SEO in the age of LLMs, moving beyond rich results to ensure accu...

Joyce de Castro

July 28, 2026

The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them

Chrome warns WebMCP tools pose AI agent hijacking risk

Chrome warns that WebMCP tools can hijack AI agents. Websites must implement security measures like untrustedContentHint...

Joyce de Castro

July 12, 2026

AI Search Is Nothing Without SEO & It Knows It

SEO practices vital for AI search engine functionality, experts say

SEO is more critical than ever for AI search engines, providing the foundational data structure and optimization necessa...

Saeed Ashif Ahmed

July 3, 2026

Why AI Visibility Depends on Operational Alignment, Not just SEO

AI visibility relies on internal alignment, data consistency

AI visibility for brands now hinges on internal organizational alignment and data consistency, not just SEO, as Large La...

Joyce de Castro

June 25, 2026

Schema, LLMs and the Low Bar for "Evidence" in GEO

LLMs Extract Text from Malformed Schema, Not Parse Structured Data

An experiment indicates Large Language Models treat schema markup as plain text, not structured data, challenging common...

Palumbo Angela

June 16, 2026

Markdown is seen as future-proofing for websites. Google says it may be stripping away what search needs.

Google Officials Warn Markdown Harms AI SEO Ranking Potential

Google’s John Mueller and Martin Splitt explained why markdown for AI SEO is counterproductive, stripping away crucial H...

Saeed Ashif Ahmed

June 16, 2026

Reddit CEO calls user data ‘modern oil’ for AI, pursues lawsuits

Reddit CEO calls user data ‘modern oil’ for AI, pursues lawsuits

Reddit CEO Steve Huffman asserts Reddit’s data is crucial for AI, detailing licensing deals with Google/OpenAI and lawsu...

Joyce de Castro

May 25, 2026