2 min read
Entity Mapping Boosts Google Knowledge Graph, Not LLMs
Entity mapping significantly improves Google’s Knowledge Graph but has limited impact on large language models like Chat...
Joyce de Castro
July 30, 2026
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1 min read
Anthropic’s Claude Code Head Downplays Prompt Engineering
Boris Cherny, head of Anthropic’s Claude Code, argues prompt engineering is overblown. Focus on hard tasks and verificat...
Saeed Ashif Ahmed
July 30, 2026
2 min read
Google Search Console Social Reporting Now Available Globally
Google’s Search Console social reporting is now globally available, offering query-level insights for Instagram, TikTok,...
Palumbo Angela
July 30, 2026
2 min read
AI Search Demand Lacks Clear Brand Ownership in Most Categories
New research by Kevin Indig reveals 89% of AI search categories lack a clear brand owner. Brands can establish topical a...
Joyce de Castro
July 30, 2026
2 min read
European Search Market Fragmented by Regulation, Local Engines
Europe’s search market is fragmented by regulation and local engines. DMA, AI Act, and marketplaces are reshaping discov...
Saeed Ashif Ahmed
July 29, 2026
2 min read
Google Ads Alters Smart Bidding Labels, Budget Controls in 2026
Google Ads is updating Smart Bidding labels and budget adherence for campaigns in 2026, impacting how advertisers optimi...
Palumbo Angela
July 29, 2026
2 min read
Perplexity AI uses 16-head classifier, fixed thresholds for queries
An analysis of Perplexity AI’s live data stream reveals how its classifier, trust notes, and content optimization influe...
Palumbo Angela
July 29, 2026
2 min read
Google updates OKF with five new trust signals for data verification
Google updated its Open Knowledge Format to version 0.2, introducing five new trust signals—Provenance, Trust, Freshness...
Saeed Ashif Ahmed
July 29, 2026
2 min read
Google’s Mueller Urges Webmasters to Fix Product Metadata
Google’s John Mueller advised webmasters to resolve conflicting product availability metadata rather than testing Google...
Palumbo Angela
July 29, 2026