Infopro Digital Media launches GEO to boost brands in AI responses

Image credit: Abondance

PARIS — Infopro Digital Media, a B2B media agency, launched its new Generative Engine Optimization (GEO) offering in France to help brands establish a sustainable presence within generative artificial intelligence responses.

The GEO offering aims to enable B2B brands to build a lasting and authoritative presence in content generated by large language models (LLMs) and other AI systems, leveraging the high visibility of Infopro Digital’s media outlets.

Infopro Digital’s B2B media brands, which include L’Usine Nouvelle, L’Usine Digitale, LSA, and Le Moniteur, maintain a visibility score exceeding 80 out of 100 in major generative AI platforms, according to the company.

Marion Cousin, director of Stories by Infopro Digital, will lead the new GEO offering. The company stated that this strong digital footprint positions its media as reliable sources for AI models.

The GEO offering is structured around four main pillars, Infopro Digital Media said. These include consulting services, the production of optimized editorial content, and the dissemination of brand content through the group’s influential media to build editorial authority.

The fourth pillar, augmented visibility, involves display and social publishing to further amplify brand presence. This approach is designed to integrate brands into the core knowledge base of generative AI.

Isabelle André, managing director of Infopro Digital Media, emphasized the strategic importance of the new service. She said the company’s media brands have long been recognized as authoritative sources by search engines and are now extending that authority into the generative AI space.

Sandra Tricot, CEO of Rankscale and KBZ Corporate, noted the increasing reliance of generative AI on high-quality, authoritative sources. She said that Infopro Digital Media’s approach provides a structured way for brands to become part of this trusted content ecosystem.

Infopro Digital Media’s network encompasses 35 influential B2B media brands across various sectors. These brands serve as information hubs for professionals in their respective fields.

The company indicated that the launch of GEO responds to the evolving digital environment where generative AI is increasingly influencing how information is discovered and consumed by businesses.

Source: Abondance