The SEO Insights Blog

AI Recognizes 96 Percent of Brands, Rarely Mentions Them in Queries

AI Recognizes 96 Percent of Brands, Rarely Mentions Them in Queries

A new study by Victorious finds AI recognizes 96% of brands but mentions only a fraction in buyer research questions, po...

Saeed Ashif Ahmed

July 29, 2026

Google Put AI Visibility Inside The SEO Tool On Purpose

Google integrates AI performance reports into Search Console

Google integrates AI search visibility into Search Console, signaling that AI optimization is part of SEO, not a separat...

Joyce de Castro

July 5, 2026

CTR Is Sky High In 2026 That Doesn’t Mean Your Ads Are Working

AI, Automated Bidding Shift Ad Metrics From Click-Through Rate

Click-Through Rate (CTR) is no longer a primary indicator of ad success, requiring re-evaluation of performance metrics...

Saeed Ashif Ahmed

June 30, 2026

Google I/O Demos Signal AI-Driven Business Visibility Shift

Google I/O Demos Signal AI-Driven Business Visibility Shift

Google I/O demos like Universal Cart and agentic booking signal a new era where AI mediates the customer journey, posing...

Palumbo Angela

May 30, 2026

When Marketing Leaders Can't Explain Search Performance

Marketing Leaders Struggle to Link Search Performance to Outcomes

Marketing leaders often struggle to translate search marketing performance into meaningful business outcomes, creating a...

Saeed Ashif Ahmed

May 22, 2026

Réacteur Releases May Edition Featuring SEO, AI, Business Insights

Réacteur Releases May Edition Featuring SEO, AI, Business Insights

Réacteur’s May 2026 edition is live, featuring expert articles on search marketing, AI in content and engineering, Webfl...

Joyce de Castro

May 18, 2026