2 min read
Advertisers weigh Google Performance Max vs. separate campaigns
Discover when to use Google Performance Max campaigns versus separate campaigns for PPC advertising. This analysis cover...
Joyce de Castro
May 28, 2026
Author Archive
Joyce de Castro
Joyce is a core team member at Rabbit Rank and the lead author covering SEO news, algorithm updates, industry trends, and actionable ranking strategies.
53 posts
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2 min read
Organizational psychology hinders enterprise SEO implementation
Enterprise SEO recommendations frequently fail due to internal organizational resistance rather than technical inaccurac...
Joyce de Castro
May 27, 2026
2 min read
Google maintains content quality standards amid AI surge
Google’s content quality standards remain firm amidst AI advancements, rewarding E-E-A-T and human accountability. Learn...
Joyce de Castro
May 27, 2026
2 min read
AI Search Engines Prioritize Reddit Content Over Brand Assets
AI search engines increasingly cite Reddit content over brand-owned material. A webinar will address how multi-location...
Joyce de Castro
May 27, 2026
2 min read
Google AI Mode reaches 1 billion users faster than prior features
Google’s AI Mode is expanding globally at an unprecedented pace, reaching over one billion monthly users, thanks to its...
Joyce de Castro
May 25, 2026
2 min read
Reddit CEO calls user data ‘modern oil’ for AI, pursues lawsuits
Reddit CEO Steve Huffman asserts Reddit’s data is crucial for AI, detailing licensing deals with Google/OpenAI and lawsu...
Joyce de Castro
May 25, 2026
2 min read
AI Search Shifts Digital PR Strategies, Emphasizing Core Principles
AI search hasn’t changed Digital PR’s core, but AI Overviews and new platforms demand refined audience targeting, origin...
Joyce de Castro
May 25, 2026
1 min read
Figma integrates AI agents for design-to-code workflows
Figma integrates AI agents via its MCP server, enabling direct read/write access for frictionless design and coding work...
Joyce de Castro
May 25, 2026
2 min read
Google launches AI-powered Universal Cart for integrated shopping
Google introduced Universal Cart, an AI-powered smart shopping cart that monitors prices, checks compatibility, and enab...
Joyce de Castro
May 22, 2026
3 min read
Google rolls out core update, integrates AI in Search platform
Google launched a core update and unveiled major AI-powered Search changes at I/O, including a redesigned search box and...
Joyce de Castro
May 22, 2026
2 min read
Google’s llms.txt guidance conflicts with internal Lighthouse audits
Google’s John Mueller clarified llms.txt is not an SEO ranking factor, despite its inclusion in new Chrome Lighthouse ‘A...
Joyce de Castro
May 22, 2026
2 min read
Google rolls out May 2026 core update, ranking shifts expected
Google has begun rolling out its May 2026 core update, the second core update of the year. The rollout may take two week...
Joyce de Castro
May 22, 2026
2 min read
Google releases May 2026 Core Update, second of the year
Google’s May 2026 Core Update is here, the second of the year, aiming to enhance search relevance. Website owners are ad...
Joyce de Castro
May 22, 2026
2 min read
YouTube LLM visibility favors content relevance over views
A Minddex study reveals YouTube’s visibility in LLM responses isn’t driven by views or subscribers, but by semantic cont...
Joyce de Castro
May 21, 2026
2 min read
WordPress 7.0 released with AI integration, interface updates
Discover the 7 key highlights of WordPress 7.0, including a modern admin, visual revisions, new blocks, responsive contr...
Joyce de Castro
May 21, 2026
2 min read
Google Search gets AI overhaul with new agents, real-time interfaces
Google I/O 2026 reveals a massive AI-driven overhaul for Search, featuring Gemini 3.5 Flash, autonomous agents, and pers...
Joyce de Castro
May 20, 2026
2 min read
Google unveils AI-powered Universal Cart for agentic commerce
Google launches Universal Cart at I/O 2026, an AI-powered shopping experience across its platforms, expanding its Univer...
Joyce de Castro
May 19, 2026
2 min read
Content Creators Adapt Strategies for AI-Driven Search
Content creators are shifting strategies to produce unique, valuable ‘non-commodity’ content for success in Google’s AI-...
Joyce de Castro
May 19, 2026
2 min read
Screaming Frog SEO Spider 24.0 Integrates AI, Boosts Automation
Screaming Frog SEO Spider 24.0 introduces AI control via MCP server, automatic crawl comparison, enhanced email notifica...
Joyce de Castro
May 19, 2026
2 min read
Google unveils open protocol for AI agent-website interactions
Google introduced the Universal Commerce Protocol (UCP), an open standard for AI agents to interact with merchant websit...
Joyce de Castro
May 19, 2026
2 min read
Google tightens Indexing API access after widespread blogger misuse
Google’s Indexing API is being swamped by bloggers, prompting stricter access controls and concerns for legitimate users...
Joyce de Castro
May 19, 2026
2 min read
New Framework Helps Marketers Target Audiences Amid Data Loss
Discover the R.E.M. Framework for audience targeting in the signal-loss era. Learn to be Relevant, Everywhere, and Memor...
Joyce de Castro
May 18, 2026
2 min read
Réacteur Releases May Edition Featuring SEO, AI, Business Insights
Réacteur’s May 2026 edition is live, featuring expert articles on search marketing, AI in content and engineering, Webfl...
Joyce de Castro
May 18, 2026
2 min read
Google AI agent ignores robots.txt, uses crypto ID
Google introduces Google-Agent, a new AI browsing tool that ignores robots.txt and uses cryptographic identity. Learn ho...
Joyce de Castro
May 17, 2026
2 min read
Google clarifies AI search optimization for websites, debunks myths
Google’s new guide clarifies AI Search optimization, stating AEO/GEO are SEO. It debunks myths like llms.txt and chunkin...
Joyce de Castro
May 15, 2026
2 min read
Google Analytics Tracks AI Traffic; Publishers Plan Post-Search
Google Analytics now tracks AI assistant traffic, FAQ rich results are deprecated, and publishers like Condé Nast are st...
Joyce de Castro
May 15, 2026
2 min read
AI Visibility Requires Three Distinct Optimization Strategies
Brands often misdiagnose AI visibility issues. Learn about the three distinct layers—retrieval, relationship, and contex...
Joyce de Castro
May 15, 2026
2 min read
Google Analytics Automates AI Chatbot Traffic Tracking
Google Analytics (GA4) now includes an ‘AI Assistant’ default channel group, automating traffic tracking from chatbots l...
Joyce de Castro
May 14, 2026
2 min read
Bing Overhauls Indexing for AI, Prioritizing Factual Reliability
Microsoft Bing details the evolution of its search index, distinguishing between human and AI-focused indexing, prioriti...
Joyce de Castro
May 14, 2026
2 min read
Marketers need new metrics to measure AI search revenue impact
New methods and KPIs are essential for marketers to accurately measure AI search influence and connect it to revenue out...
Joyce de Castro
May 14, 2026
2 min read
Yoast launches AI Content Planner for Premium WordPress users
Yoast AI Content Planner, available for Premium users, now generates structured content drafts and post ideas directly i...
Joyce de Castro
May 14, 2026
2 min read
Google offers EU news publishers SEO policy concessions
Google proposes changes to its ‘site reputation abuse’ SEO policy for EU news publishers to avoid a massive fine from th...
Joyce de Castro
May 14, 2026
2 min read
Multi-Location Brands Boost Local Search Visibility With AI
Optimizing local pages for AI-powered search is crucial for brands seeking to improve visibility in traditional results...
Joyce de Castro
May 13, 2026
2 min read
Google alters AI search term reporting, raising advertiser concerns
Google quietly updated Google Ads reporting for AI queries, showing interpreted user intent instead of exact terms, rais...
Joyce de Castro
May 13, 2026
2 min read
Google Research introduces ALDRIFT for practical AI solutions
Google Research introduces ALDRIFT, a new AI framework enabling generative models to produce functionally coherent and r...
Joyce de Castro
May 13, 2026
2 min read
AI-Referred Traffic Boosts US Retailer Conversions by 42 Percent
Adobe’s Q2 2026 report reveals AI-referred traffic now converts 42% better for US retailers, a dramatic reversal in 12 m...
Joyce de Castro
May 13, 2026
2 min read
IndHack Wins French GEO Competition, Reveals AI Sourcing Strategies
IndHack won the GEO GreenRed competition, demonstrating how AI models select sources and effective strategies for Genera...
Joyce de Castro
May 13, 2026
2 min read
Condé Nast CEO Urges Teams to Plan for Zero Search Traffic
Condé Nast CEO Roger Lynch urges teams to plan for zero search traffic, highlighting shifts in search results and the co...
Joyce de Castro
May 13, 2026
2 min read
Google to End FAQ Rich Results, Full Removal by August 2026
Google officially deprecated FAQ rich results, with full removal by August 2026, impacting SEO strategies and content vi...
Joyce de Castro
May 10, 2026
2 min read
SEO Professionals Foresee Industry Evolution by 2026, Not Decline
A global survey and Yoast experts indicate SEO is evolving, not dying, by 2026, with AI expanding its scope while core p...
Joyce de Castro
May 10, 2026
2 min read
Brands Overlook Post-Conversion SEO for User Retention
Brands often neglect post-conversion SEO, missing opportunities to boost user retention and experience through valuable...
Joyce de Castro
May 10, 2026
2 min read
Agentic AI Reshapes SEO, Prioritizing Trust and Discoverability
Agentic AI is transforming SEO, moving from traditional rankings to optimizing for AI system trust and understanding for...
Joyce de Castro
May 10, 2026
2 min read
Google introduces AI-driven crawling, altering SEO strategies
Yoast’s April 2026 SEO update highlights Google’s AI agent signals, core updates, and the shift to AI-first search, dema...
Joyce de Castro
May 9, 2026
2 min read
Google Search Revenue Jumps 19% in Q1, AI Drives Record Queries
Google reports 19% growth in Search revenue for Q1 2026, with CEO Sundar Pichai crediting AI for record query levels and...
Joyce de Castro
May 9, 2026
1 min read
Google expands ‘Preferred Sources’ feature globally for news
Google’s ‘Preferred Sources’ feature is now global, letting users prioritize news sites in search results. Publishers se...
Joyce de Castro
May 8, 2026
2 min read
AI-Generated Websites Plagued by Generic Design, Poor UX
Industry experts identified seven common mistakes in AI website design, leading to generic aesthetics and problematic us...
Joyce de Castro
May 8, 2026
2 min read
AI models alter digital traffic, liability for marketers
Current methods for measuring AI traffic ROI are flawed due to fundamental differences between search engines and LLMs i...
Joyce de Castro
May 8, 2026
2 min read
New AI-focused SEO strategy aims to boost local business visibility
A new keyword research strategy for local SEO aims to build trust signals, improving local business visibility in AI sea...
Joyce de Castro
May 8, 2026
2 min read
SEO experts adapt strategies for AI search accuracy, brand control
SEO experts are evolving into AI Search Experts, using three strategies to control AI answer accuracy and ensure brand r...
Joyce de Castro
May 8, 2026
2 min read
WordPress market share declines as static site generators gain
WordPress is losing market share while Astro, a static site generator, sees rapid growth. Experts discuss the shift from...
Joyce de Castro
May 7, 2026
2 min read
Google updates AI search to boost link visibility, address publisher concerns
Google introduces five updates to AI Search, including subscription labels, inline links, and hover previews, to increas...
Joyce de Castro
May 7, 2026
2 min read
Microsoft unveils new AI features for Bing Webmaster Tools
Microsoft announced four new AI-powered features for Bing Webmaster Tools at SEO Week, including Citation Share, intent/...
Joyce de Castro
May 6, 2026
2 min read
French Gaming Site Sees Google Clicks Halved Amid AI Shift
Minecraft.fr’s Clément Reynaud reported a 50% drop in Google clicks due to AI, despite stable impressions, highlighting...
Joyce de Castro
May 6, 2026