The SEO Insights Blog

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Claude, Claude Code AI Models Show Divergent Web Search Patterns

New data from Profound shows Claude and Claude Code have distinct web search behaviors and response styles, impacting br...

Joyce de Castro

August 31, 2026

AI Tools Cite Third-Party Sites Over Brands, Study Finds

A Shero Commerce analysis reveals AI tools rarely cite brand-owned pages when recommending products, favoring third-part...

Saeed Ashif Ahmed

August 26, 2026

ChatGPT Pre-Selects Brands in Searches, Altering SEO Strategies

New research reveals ChatGPT pre-selects brands and products for recommendations before it even searches, impacting AI v...

Joyce de Castro

August 14, 2026

Brands Rework Strategies as AI Search Reduces Organic Web Traffic

Discover how AI crawlers are changing web economics and learn the AEO Playbook for brands to get cited and stay visible...

Joyce de Castro

August 7, 2026

1 min read

Continuous Monitoring Key for Brand Visibility in AI Overviews

Continuous monitoring is essential for AI Overviews visibility, surpassing unreliable spot-checks. Strategies for effect...

Saeed Ashif Ahmed

July 21, 2026

AI Search Platforms Increasingly Cite Reddit for Brand Advice

AI search increasingly prioritizes Reddit for brand recommendations, necessitating new SEO strategies for multi-location...

Saeed Ashif Ahmed

July 16, 2026

Why AI Visibility Depends on Operational Alignment, Not just SEO

AI visibility relies on internal alignment, data consistency

AI visibility for brands now hinges on internal organizational alignment and data consistency, not just SEO, as Large La...

Joyce de Castro

June 25, 2026

AI prompt intent, not keywords, boosts brand visibility: Study

Peec AI’s new study reveals that AI prompt intent, not exact keywords, is the primary driver of brand visibility, offeri...

Joyce de Castro

June 15, 2026