Yoast launches AI-powered SEO tool for Shopify brands

Image credit: Yoast

AMSTERDAM — Yoast launched Yoast SEO AI+ for Shopify globally on Tuesday, combining existing search engine optimization tools with AI Brand Insights to help businesses manage their brand narrative within artificial intelligence systems.

The new offering addresses a significant shift in e-commerce, where AI-driven traffic to Shopify stores increased eight-fold year over year, and orders grew nearly 13 times in the first quarter of 2026, according to Yoast.

Yoast SEO AI+ for Shopify integrates Yoast SEO for Shopify with Yoast AI Brand Insights, providing companies with visibility into how AI systems such as ChatGPT, Gemini, Claude, and Perplexity describe their brands.

The AI Brand Insights feature allows users to track their brand’s AI Visibility Index score, monitor sentiment, compare performance against competitors, identify the specific AI sources referencing their brand, and run scans across major AI platforms.

The company said the product is designed to enable businesses to understand and actively shape how their brand is perceived and presented by AI, which is increasingly influencing shopper discovery and comparison.

The new plan is available for $45 per month or $450 annually and includes a 14-day free trial.

The launch comes as the role of AI in e-commerce continues to develop. OpenAI, the developer of ChatGPT, closed its Instant Checkout feature in March, suggesting that AI’s current primary function in online retail is focused on discovery and comparison rather than direct transaction fulfillment.

Yoast is a software company known for its search engine optimization tools, while Shopify provides an e-commerce platform for online stores and retail point-of-sale systems.

Source: Yoast