The SEO Insights Blog

BrightEdge research suggests that ChatGPT and Google AI Overviews assign roles to Reddit and LinkedIn for ranking purposes.

AI Search Engines Assign Editorial Roles to Information Sources

New research reveals AI search engines assign specific roles to sources like Reddit and LinkedIn, fundamentally changing...

Palumbo Angela

June 11, 2026

Claude AI Referral Traffic Surges 386% in Four Months, Data Shows

Claude AI Referral Traffic Surges 386% in Four Months, Data Shows

New SE Ranking data reveals Claude as the fastest-growing AI traffic source, with a 386% increase in referrals from Janu...

Joyce de Castro

June 10, 2026

ChatGPT Brand Links Surge 14-Fold with UTM Tags for Attribution

A study reveals ChatGPT’s brand links multiplied by 14, now with UTM tags for attribution. This impacts marketing analyt...

Palumbo Angela

June 3, 2026

ChatGPT GPT-5.5 Update Favors German, Local Sources Over Global

ChatGPT GPT-5.5 Update Favors German, Local Sources Over Global

A SISTRIX analysis reveals how ChatGPT’s GPT-5.5 update changed citation patterns for German responses, boosting local m...

Saeed Ashif Ahmed

June 2, 2026

Yoast AI Brand Insights Expands Tracking to Include Claude

Yoast AI Brand Insights now includes Claude, allowing businesses to track brand visibility across ChatGPT, Perplexity, G...

Palumbo Angela

May 28, 2026

Anthropic Can't Keep Up With Demand & That Has Real Consequences For SEO

Anthropic secures emergency compute deal with SpaceXAI amid growth

Anthropic’s 80-fold growth leads to infrastructure strain, a deal with SpaceXAI, and echoes Google’s early struggles, im...

Saeed Ashif Ahmed

May 18, 2026

Ahrefs Study: Schema Markup Fails to Boost AI Citations

Ahrefs Study: Schema Markup Fails to Boost AI Citations

A new Ahrefs report reveals that adding schema markup does not lead to increased AI citations for web pages already visi...

Palumbo Angela

May 11, 2026

Yoast offers free AI brand insights scan to eligible customers

Yoast now offers eligible customers a free AI Brand Insights scan, providing reports on brand visibility, sentiment, and...

Saeed Ashif Ahmed

May 10, 2026