OpenAI launched ‘Businesses in ChatGPT‘ in beta on November 10, 2026, allowing eligible companies worldwide to claim and manage their profiles directly within the AI platform.
The new Business Hub enables companies to update critical information, integrate product feeds with pricing and availability, and access aggregated statistics on mentions, website clicks, and discovery topics, positioning it as a potential competitor to traditional business directories.
Businesses can claim their profiles through the newly introduced Business Hub, OpenAI said. This feature aims to provide companies with a direct presence inside the conversational AI environment.
Advanced features, including Business Agents, are currently restricted to eligible e-commerce and online service businesses based in the United States. These conversational agents can be configured by brands to interact directly with users within ChatGPT.
Shopify merchants can seamlessly connect their stores to the Business Hub, automatically sharing product details, prices, and availability. OpenAI also said that Shopify merchants would have the option to sponsor their Business Agents for advertising purposes.
Industry observers see the move by OpenAI as a strategic entry into the local business information market, potentially rivaling established platforms such as Google Business Profile by adding a conversational layer where brand agents engage directly with users.
Source: Abondance
