The SEO Insights Blog

Personalisation in SEO, AI, and Information Retrieval

Google AI Personalization Reshapes Search, Demanding Business Adaption

Google’s AI is transforming search into a personalized mirror, requiring businesses to urgently adapt digital strategies...

Saeed Ashif Ahmed

June 18, 2026

Apple Integrates Google Gemini AI into Revamped Siri

Apple Integrates Google Gemini AI into Revamped Siri

Apple’s new Siri AI, powered by Google’s Gemini, is set to transform search visibility. This integration will impact web...

Saeed Ashif Ahmed

June 13, 2026

Claude AI Referral Traffic Surges 386% in Four Months, Data Shows

Claude AI Referral Traffic Surges 386% in Four Months, Data Shows

New SE Ranking data reveals Claude as the fastest-growing AI traffic source, with a 386% increase in referrals from Janu...

Joyce de Castro

June 10, 2026

AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction

Google to launch OS-level AI agent on Android phones by June 2026

Google’s Chrome auto-browse launches on Android phones in late June 2026 as an OS-level AI agent, shifting web visibilit...

Saeed Ashif Ahmed

June 8, 2026

Google co-founder Sergey Brin says AI is heading toward AGI, but can't explain what comes next.

Sergey Brin Details Google’s AGI Path Through Convergent Models

Sergey Brin discussed Google’s journey toward Artificial General Intelligence with Gemini, emphasizing model convergence...

Palumbo Angela

June 5, 2026

Yoast AI Brand Insights Expands Tracking to Include Claude

Yoast AI Brand Insights now includes Claude, allowing businesses to track brand visibility across ChatGPT, Perplexity, G...

Palumbo Angela

May 28, 2026

Google unveils new AI-powered ad formats for conversational search

Google unveils new AI-powered ad formats for conversational search

Google introduces Conversational Discovery ads and Highlighted Answers, new AI-powered ad formats for AI Mode, integrati...

Palumbo Angela

May 21, 2026

Google unveils AI agents, redesigns search box at I/O conference

Google unveils AI agents, redesigns search box at I/O conference

Google unveiled significant AI upgrades for its Search platform at I/O, introducing Gemini 3.5 Flash, a redesigned searc...

Saeed Ashif Ahmed

May 20, 2026