Microsoft Advertising updates AI campaign management tools

Image credit: Search Engine Journal

Microsoft Advertising released new reporting, experimentation and creative review capabilities for artificial intelligence-powered advertising campaigns globally in its August product updates.

The enhancements aim to provide advertisers with greater transparency and control over their automated campaigns, aligning with the company’s stated approach of collaborating with users.

New AI Visibility reporting within Microsoft Clarity now includes Topic Insights, which group AI citations by subject matter. This feature also defines key metrics such as Grounding queries, Citation share and Share of authority, according to Microsoft Advertising.

Advertisers can now utilize new Performance Max experimentation types, including Uplift and Upgrade experiments. These tools are designed to help measure the incremental impact of AI-powered campaigns, Microsoft Advertising reported.

The Ad Preview Hub has expanded its capabilities to support Performance Max campaigns. This allows advertisers to preview their ads across Bing Search and Audience placements before campaigns go live, ensuring creative alignment.

Microsoft Advertising introduced its first monthly product newsletter on LinkedIn, detailing these August updates. The company stated that it is focused on providing more information and control over AI-powered campaign automation.

Navah Hopkins, an industry expert, noted that these updates reflect a commitment to building tools with advertisers rather than simply for them, offering more insight into AI-driven processes.

The company emphasized that the updates are part of an ongoing effort to enhance advertiser understanding and management of increasingly automated digital advertising environments.

Source: Search Engine Journal