2 min read
PPC Structures Hinder Smart Bidding Effectiveness Globally
Outdated PPC account structures are undermining modern Smart Bidding strategies, leading to data fragmentation and hinde...
Saeed Ashif Ahmed
October 8, 2026
Our Blog
The SEO Insights Blog
Filtering by Tag: digital advertising
Clear filter
2 min read
Affiliate Brand Bidding Inflates Costs, Erodes Company Revenue
Affiliate brand bidding inflates CPCs and commissions, causing significant revenue leakage. New monitoring methods are e...
Joyce de Castro
September 25, 2026
2 min read
FTC, 22 States Sue Amazon Over Alleged $20 Billion Ad Overcharge
The FTC and 22 states are suing Amazon for allegedly overcharging advertisers by $20 billion through undisclosed changes...
Joyce de Castro
September 1, 2026
2 min read
Google Ads Automation Demands Advanced Measurement Strategies
As Google Ads automates more decisions, advertisers must enhance measurement strategies to define success based on true...
Joyce de Castro
August 31, 2026
1 min read
Google to integrate Local Services Ads into Performance Max
Google is moving Local Services Ads to Performance Max starting August 2026. This will impact budgets, bidding, and repo...
Saeed Ashif Ahmed
August 25, 2026
2 min read
Microsoft Ads to remove Max CPC for new automated campaigns
Microsoft Advertising will remove Max CPC for new automated campaigns starting Oct 1, 2026, pushing advertisers toward o...
Joyce de Castro
August 20, 2026
2 min read
Advertisers use paid search email placements to boost traffic
Paid search email placements offer advertisers incremental traffic via Google and Bing ad platforms, with strategic setu...
Saeed Ashif Ahmed
August 17, 2026
2 min read
Microsoft Advertising updates AI campaign management tools
Microsoft Advertising’s August updates bring new AI Visibility Topic Insights, Performance Max testing, and Ad Preview H...
Joyce de Castro
August 5, 2026
2 min read
U.S. Paid Search Growth Slows in Q2 2026, Challenging Advertisers
Paid search growth slowed in Q2 2026, challenging advertiser assumptions after strong Q1 performance and continued organ...
Saeed Ashif Ahmed
August 4, 2026