2 min read
Microsoft Ads to remove Max CPC for new automated campaigns
Microsoft Advertising will remove Max CPC for new automated campaigns starting Oct 1, 2026, pushing advertisers toward o...
Joyce de Castro
August 20, 2026
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Advertisers use paid search email placements to boost traffic
Paid search email placements offer advertisers incremental traffic via Google and Bing ad platforms, with strategic setu...
Saeed Ashif Ahmed
August 17, 2026
2 min read
Microsoft Advertising updates AI campaign management tools
Microsoft Advertising’s August updates bring new AI Visibility Topic Insights, Performance Max testing, and Ad Preview H...
Joyce de Castro
August 5, 2026
2 min read
U.S. Paid Search Growth Slows in Q2 2026, Challenging Advertisers
Paid search growth slowed in Q2 2026, challenging advertiser assumptions after strong Q1 performance and continued organ...
Saeed Ashif Ahmed
August 4, 2026
2 min read
Amazon’s Year-Long Absence From US Google Shopping Persists
One year after Amazon exited U.S. Google Shopping, its absence persists. Discover the actual impact on CPCs, clicks, and...
Joyce de Castro
July 28, 2026
2 min read
Google to require AI disclosure labels on ads across platforms
Google introduces new ‘How this ad was created’ section and AI disclosure labels for ads on Search, YouTube, and Discove...
Palumbo Angela
July 10, 2026
2 min read
AI, Automated Bidding Shift Ad Metrics From Click-Through Rate
Click-Through Rate (CTR) is no longer a primary indicator of ad success, requiring re-evaluation of performance metrics...
Saeed Ashif Ahmed
June 30, 2026
2 min read
Google Tests ‘Strongest Match’ Ad Labels, Prompting Advertiser Questions
Google is testing ‘Strongest Match’ labels on Search ads in the U.S., aiming to boost relevance. Advertisers question cr...
Joyce de Castro
June 24, 2026
2 min read
Google to link advertiser qualification to user feedback by 2026
Google’s Limited Ad Serving policy update ties advertiser qualification to user feedback and identity, with a 2026-2028...
Saeed Ashif Ahmed
June 24, 2026