2 min read
FTC, 22 States Sue Amazon Over Alleged $20 Billion Ad Overcharge
The FTC and 22 states are suing Amazon for allegedly overcharging advertisers by $20 billion through undisclosed changes...
Joyce de Castro
September 1, 2026
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Google Ads Automation Demands Advanced Measurement Strategies
As Google Ads automates more decisions, advertisers must enhance measurement strategies to define success based on true...
Joyce de Castro
August 31, 2026
1 min read
Google to integrate Local Services Ads into Performance Max
Google is moving Local Services Ads to Performance Max starting August 2026. This will impact budgets, bidding, and repo...
Saeed Ashif Ahmed
August 25, 2026
2 min read
Microsoft Ads to remove Max CPC for new automated campaigns
Microsoft Advertising will remove Max CPC for new automated campaigns starting Oct 1, 2026, pushing advertisers toward o...
Joyce de Castro
August 20, 2026
2 min read
Advertisers use paid search email placements to boost traffic
Paid search email placements offer advertisers incremental traffic via Google and Bing ad platforms, with strategic setu...
Saeed Ashif Ahmed
August 17, 2026
2 min read
Microsoft Advertising updates AI campaign management tools
Microsoft Advertising’s August updates bring new AI Visibility Topic Insights, Performance Max testing, and Ad Preview H...
Joyce de Castro
August 5, 2026
2 min read
U.S. Paid Search Growth Slows in Q2 2026, Challenging Advertisers
Paid search growth slowed in Q2 2026, challenging advertiser assumptions after strong Q1 performance and continued organ...
Saeed Ashif Ahmed
August 4, 2026
2 min read
Amazon’s Year-Long Absence From US Google Shopping Persists
One year after Amazon exited U.S. Google Shopping, its absence persists. Discover the actual impact on CPCs, clicks, and...
Joyce de Castro
July 28, 2026
2 min read
Google to require AI disclosure labels on ads across platforms
Google introduces new ‘How this ad was created’ section and AI disclosure labels for ads on Search, YouTube, and Discove...
Palumbo Angela
July 10, 2026