2 min read
Advertisers seek control, transparency in automated PPC campaigns
Advertisers need transparent reporting and strategic guidance to optimize automated PPC campaigns using AI ad types like...
Saeed Ashif Ahmed
September 10, 2026
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2 min read
Google Ads enhances local customer optimization, in-store sales
Google Ads introduces Local Customer Optimization for Performance Max and easier Store Sales integration, enhancing digi...
Saeed Ashif Ahmed
September 9, 2026
1 min read
Google to integrate Local Services Ads into Performance Max
Google is moving Local Services Ads to Performance Max starting August 2026. This will impact budgets, bidding, and repo...
Saeed Ashif Ahmed
August 25, 2026
2 min read
Advertisers use paid search email placements to boost traffic
Paid search email placements offer advertisers incremental traffic via Google and Bing ad platforms, with strategic setu...
Saeed Ashif Ahmed
August 17, 2026
2 min read
Google Ends Language Targeting for Search Campaigns Globally
Google Ads is removing campaign-level language targeting from Search and Performance Max campaigns, relying on AI. Adver...
Palumbo Angela
August 13, 2026
2 min read
Microsoft Advertising updates AI campaign management tools
Microsoft Advertising’s August updates bring new AI Visibility Topic Insights, Performance Max testing, and Ad Preview H...
Joyce de Castro
August 5, 2026
2 min read
Google updates AI search ad rules, launches new conversion metric
Google clarifies AI Search eligibility, emphasizing AI Max and Performance Max, and introduces Qualified Future Conversi...
Saeed Ashif Ahmed
July 21, 2026
2 min read
Google to integrate Local Services Ads into Google Ads by 2027
Google is moving Local Services Ads into the Google Ads platform, starting August 2026. Learn about the migration timeli...
Joyce de Castro
July 20, 2026
2 min read
Advertisers weigh Google Performance Max vs. separate campaigns
Discover when to use Google Performance Max campaigns versus separate campaigns for PPC advertising. This analysis cover...
Joyce de Castro
May 28, 2026