The SEO Insights Blog

Google G above a laptop displaying analytics charts, with hands pointing and examining the data through a magnifying glass.

Google rolls out global AI performance reports, opt-out controls

Google completed the global rollout of generative AI performance reports and opt-out controls in Search Console, offerin...

Joyce de Castro

September 1, 2026

ChatGPT Pre-Selects Brands in Searches, Altering SEO Strategies

New research reveals ChatGPT pre-selects brands and products for recommendations before it even searches, impacting AI v...

Joyce de Castro

August 14, 2026

AI Search Shifts SEO Metrics, Agencies Adapt to New Client Demands

AI Search Shifts SEO Metrics, Agencies Adapt to New Client Demands

Global marketing agencies are struggling with declining organic traffic due to AI search, prompting a shift towards new...

Saeed Ashif Ahmed

August 11, 2026

AI Search Only Feels New If Your SEO Was Shallow

AI Search Reinforces Core SEO Practices, Experts Say

AI search isn’t new if your SEO was deep. Experts argue fundamental SEO practices, focusing on clarity and entity optimi...

Joyce de Castro

August 7, 2026

Brands Rework Strategies as AI Search Reduces Organic Web Traffic

Discover how AI crawlers are changing web economics and learn the AEO Playbook for brands to get cited and stay visible...

Joyce de Castro

August 7, 2026

Google launches generative AI performance reports in Search Console

Google has rolled out new Generative AI performance reports in Search Console, offering website owners insights into AI...

Saeed Ashif Ahmed

August 4, 2026

AI Shift to Direct Recommendations Reshapes Brand Strategy

AI systems now provide direct product recommendations, making third-party validation and consistent brand messaging crit...

Saeed Ashif Ahmed

August 3, 2026

Zero-Click Searches Hit Record Highs in 2026, Report Finds

Zero-Click Searches Hit Record Highs in 2026, Report Finds

The Datos x SparkToro State of Search Report 2026 reveals record-high zero-click searches, declining paid clicks, and a...

Saeed Ashif Ahmed

August 3, 2026