The SEO Insights Blog

Brands Rework Strategies as AI Search Reduces Organic Web Traffic

Discover how AI crawlers are changing web economics and learn the AEO Playbook for brands to get cited and stay visible...

Joyce de Castro

August 7, 2026

Why Part of Your AI Authority Takes Years, Not Campaigns. And Why It Comes From Other People.

AI models build understanding from diverse, long-term descriptions

AI model authority, or ‘parametric standing,’ takes years to build through varied external descriptions, not just short-...

Joyce de Castro

August 6, 2026

When AI Takes The Click, Click Worthiness Should Guide Your Strategy

Organizations urged to prioritize ‘Click Worthiness’ in AI search era

As AI reduces website traffic, organizations must adopt ‘Click Worthiness’ to measure engagement value and justify SEO i...

Palumbo Angela

August 5, 2026

Perplexity AI uses 16-head classifier, fixed thresholds for queries

An analysis of Perplexity AI’s live data stream reveals how its classifier, trust notes, and content optimization influe...

Palumbo Angela

July 29, 2026

How Publishers Can Monetize AI Visibility

Publishers seek AI monetization despite user engagement, traffic

Publishers face challenges monetizing content used by AI, despite AI visibility boosting user engagement and website tra...

Palumbo Angela

July 27, 2026

Two people use a laptop and maps to plan a trip.

ChatGPT Cites Travel Most, Education Least in New Report

New Similarweb report reveals ChatGPT’s citation rates and source preferences differ significantly across topics like tr...

Joyce de Castro

July 27, 2026

AI Content Fails to Engage as Zero-Click Searches Rise

AI-generated content often fails to engage readers, prompting businesses to shift towards outcome-driven, personalized s...

Joyce de Castro

July 22, 2026

How AI Overviews Are Reshaping Local Search: What We're Seeing Across 15+ Markets

Google AI Overviews Shift Local Search, Demand New SEO Tactics

AI Overviews are changing local search. Learn new SEO strategies to get your business cited, including fact-dense conten...

Saeed Ashif Ahmed

July 22, 2026