A free webinar on Sept. 10 will examine the impact of AI Overviews on search engine optimization (SEO) and content visibility in France, featuring experts Thomas Casiez and Julien Bismuth.
The online event will address the shift in SEO strategies necessitated by the integration of AI Overviews into search results, which has altered traditional search traffic patterns and brand exposure.
Data from Ahrefs indicated that AI Overviews have led to a 58 percent reduction in clicks on the first search position in countries where the feature is active. The webinar will explore how these AI Overviews select their sources and the distinctions between Google’s approach and other generative AI platforms like ChatGPT and Perplexity.
Attendees will learn about key signals of trust and authority that influence AI Overview selections, according to organizers. The discussion will also introduce a new framework, the ‘4 C’s of AI mention,’ designed to guide future SEO and geo-marketing roadmaps.
The webinar is scheduled for Sept. 10 at 11 a.m. and will be moderated by Victor Lerat. Organizations such as Datashake, Getfluence, and Abondance.com are involved in the event.
Source: Abondance
