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Google AI Mode integrates Calendar for personalized search
Google’s AI Mode now connects with Google Calendar, enabling direct event creation and highly personalized search result...
Palumbo Angela
July 15, 2026
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The SEO Insights Blog
2 min read
ChatGPT-referred calls show higher lead rate, average conversion
Invoca’s report reveals ChatGPT-referred calls have a 49% lead rate, 10 points above average, but convert at an average...
Saeed Ashif Ahmed
July 15, 2026
2 min read
Google patent suggests ranking content by ‘information gain score’
A Google patent, recently extended, suggests the company may evaluate and rank unique content based on an ‘information g...
Joyce de Castro
July 15, 2026
2 min read
Google: No SEO Penalty for Long A/B Tests, But Indexing May Vary
John Mueller clarifies that long-term A/B testing won’t incur an SEO penalty, but warns about potential indexing uncerta...
Joyce de Castro
July 15, 2026
2 min read
Google Analytics 4 Undercounts AI Traffic, Necessitating Manual Fixes
Google Analytics 4’s native AI Assistant channel undercounts AI traffic due to fragmentation, requiring custom configura...
Palumbo Angela
July 15, 2026
2 min read
CFOs Prioritize Revenue, Profitability in PPC Reporting
CFOs prioritize PPC metrics like CPA, CAC, ROAS, and LTV to assess revenue and profitability, requiring clear conversion...
Joyce de Castro
July 15, 2026
2 min read
IT Outsourcing Crucial for Web Uptime Amid Outage Risks
IT outsourcing (infogérance) is crucial for preventing web outages, ensuring service continuity, and maintaining strong...
Saeed Ashif Ahmed
July 15, 2026
2 min read
Google’s Mueller advises HTML reordering for SEO, not link obfuscation
Google’s John Mueller advises against link obfuscation for SEO, suggesting HTML reordering with CSS/JS instead of ‘first...
Palumbo Angela
July 15, 2026
2 min read
TikTok to Enhance AI Spam Detection, Joins C2PA Steering Committee
TikTok is testing new AI-generated spam detection in politics, finance, and health, and joins the C2PA committee to boos...
Joyce de Castro
July 14, 2026