2 min read
Advertisers Adapt PPC Strategies Amid Reduced Search Term Data
PPC advertisers are optimizing campaigns despite reduced search term visibility by using behavioral analytics, zero-clic...
Joyce de Castro
July 9, 2026
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The SEO Insights Blog
2 min read
Google Clarifies Smart Bidding Update for Budget-Limited Campaigns
Google clarifies its Smart Bidding update, effective August 17, addressing advertiser concerns about budget-limited camp...
Saeed Ashif Ahmed
July 9, 2026
2 min read
Google Search hits record usage during World Cup match
Google Search achieved record usage on July 7 during the World Cup, coinciding with Argentina’s victory, as confirmed by...
Joyce de Castro
July 9, 2026
2 min read
YouTube overtakes Spotify as UK’s top podcast platform
YouTube is now the UK’s leading podcast platform, surpassing Spotify for the first time, according to Edison Research, r...
Joyce de Castro
July 9, 2026
2 min read
Google Ads Expands Travel Beta for ‘Things to Do,’ ‘Events’
Google Ads expanded its Search campaigns for Travel beta to include ‘Things to Do’ and ‘Events’, offering new AI-powered...
Saeed Ashif Ahmed
July 9, 2026
2 min read
AI Search Shifts SEO Focus to Brand Marketing, Posing Career Risk
Tom Critchlow discusses how AI Search is transforming SEO, emphasizing brand marketing, and highlighting career risks as...
Saeed Ashif Ahmed
July 9, 2026
1 min read
SEO Teams Adopt New Methods to Measure AI Search Performance
SEO teams are overcoming challenges in measuring AI search performance with new methodologies and structured testing pro...
Joyce de Castro
July 8, 2026
2 min read
OpenAI Launches GPT-Live, Integrating Search into ChatGPT
OpenAI launches GPT-Live, integrating search and visual answers into ChatGPT Voice. This new model enhances conversation...
Saeed Ashif Ahmed
July 8, 2026
2 min read
Google Search Console adds Instagram, TikTok, X, YouTube tracking
Google Search Console now measures content performance on Instagram, TikTok, X, and YouTube within Google Search, offeri...
Palumbo Angela
July 8, 2026