AI Reshapes Google Ads, Demands Data Quality From Advertisers
Agentic commerce and AI are reshaping Google Ads, causing fewer impressions and a new focus on data quality and confidence for brands to appear on AI-generated…
Author
Joyce de Castro
344 articles
Joyce is a core team member at Rabbit Rank and the lead author covering SEO news, algorithm updates, industry trends, and actionable ranking strategies.
Articles by Joyce de Castro
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ChatGPT Access Cuts Traditional Search by 9%, Shifts Web Traffic
New research shows ChatGPT's wider access led to a 9.4% drop in traditional search queries and a shift in referral traffic from ad-supported sites.
US Lags in AI Search Trust, Presenting SEO Opportunity
A YouGov survey reveals only 28% of Americans trust AI search, the lowest globally. This gap presents a significant SEO opportunity for brands.
Chrome warns WebMCP tools pose AI agent hijacking risk
Chrome warns that WebMCP tools can hijack AI agents. Websites must implement security measures like untrustedContentHint to protect against malicious manifests.
Google: Content Fixes May Take Two Weeks for Search Re-evaluation
Google updated its canonicalization guide, stating content fixes can take up to two weeks to register in Search, impacting SEO strategies.
AI search visibility shifts to paid, brands face urgency
Shane Tepper of Resonate Labs warns that free AI citations are ending, likening it to Google's past SEO changes. Brands must act fast to build AI authority.
AI content, search bias could lead to ‘retrieval collapse’
AI-generated content and search engine preferences are causing a 'retrieval collapse' on the web, where synthetic sources dominate answers despite stable accura…
Advertisers Adapt PPC Strategies Amid Reduced Search Term Data
PPC advertisers are optimizing campaigns despite reduced search term visibility by using behavioral analytics, zero-click actions, and offline conversion data.
Google Search hits record usage during World Cup match
Google Search achieved record usage on July 7 during the World Cup, coinciding with Argentina's victory, as confirmed by Google executives.
YouTube overtakes Spotify as UK’s top podcast platform
YouTube is now the UK's leading podcast platform, surpassing Spotify for the first time, according to Edison Research, reflecting a trend seen earlier in the US…
SEO Teams Adopt New Methods to Measure AI Search Performance
SEO teams are overcoming challenges in measuring AI search performance with new methodologies and structured testing programs, moving beyond traditional A/B tes…
Marketers Urged to Align Channel Roles for Better Conversions
Experts recommend assigning clear roles to marketing channels and aligning measurement strategies to improve conversions and customer journey effectiveness.
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