The SEO Insights Blog

YouTube doubles Partner Program entry, updates Shorts payout rules

YouTube is updating its Partner Program terms and Shorts payout rules, effective Feb 1, 2027. New creators face doubled...

Joyce de Castro

August 11, 2026

Reddit CEO Steve Huffman revealed the platform's intent to show more evergreen content like recommendations and reviews.

Reddit to boost evergreen content, integrate search ads

Reddit plans to enhance its platform by surfacing more evergreen content and integrating advertising into its search bar...

Palumbo Angela

August 5, 2026

How Publishers Can Monetize AI Visibility

Publishers seek AI monetization despite user engagement, traffic

Publishers face challenges monetizing content used by AI, despite AI visibility boosting user engagement and website tra...

Palumbo Angela

July 27, 2026

X publicly documented its anti-chatbot campaign over 24 hours, showing how quickly AI-generated spam evolves and how X responds.

X Removes 42,000 AI Chatbot Accounts in Spam Combat

X’s head of product, Nikita Bier, live-tweeted the company’s battle against AI chatbot spam, revealing motivations, swif...

Joyce de Castro

July 26, 2026

YouTube details content categories that disqualify creators from payments

YouTube details content categories that disqualify creators from payments

YouTube clarifies three content categories—Generic/Repetitive, Off-putting, and AI Personas in Sensitive Topics—that can...

Palumbo Angela

July 23, 2026

Why Free AI Citations Won't Last: I've Watched This Field Get Fenced Off Before

AI search visibility shifts to paid, brands face urgency

Shane Tepper of Resonate Labs warns that free AI citations are ending, likening it to Google’s past SEO changes. Brands...

Joyce de Castro

July 10, 2026

OpenAI to Expand ChatGPT Ads with Image, Video Formats

OpenAI to Expand ChatGPT Ads with Image, Video Formats

OpenAI is hiring engineers to develop new image, video, and conversational ad formats for ChatGPT, signaling a major exp...

Saeed Ashif Ahmed

July 2, 2026

As AI Mode becomes more seamless, Google appears increasingly comfortable with a world beyond Classic Search.

1 min read

Google CEO Eyes Subscription-Ad Model Amid AI Search Shift

Google CEO Sundar Pichai discusses AI Mode potentially replacing Classic Search, the role of links, and a potential blen...

Palumbo Angela

June 4, 2026