OpenAI to Expand ChatGPT Ads with Image, Video Formats

Image credit: Search Engine Journal

OpenAI is expanding its advertising capabilities on ChatGPT to include image and video formats, moving beyond its current text-based sponsored units, according to recent job listings.

The move signals a significant push by the artificial intelligence company to broaden its monetization strategies for the popular chatbot, potentially impacting user experience and the visibility of organic content.

OpenAI is actively recruiting engineers for a new monetization team dedicated to developing image, video, native, and conversational ad formats for ChatGPT. These new formats will be integrated across various interactive surfaces, including text, image, and video.

Job postings include mobile-specific roles for iOS and Android, alongside a senior monetization and ads position. These roles focus on ad rendering, presentation, infrastructure, APIs, and user-facing experiences.

Privacy and safety are emphasized in the job descriptions. Candidates are expected to uphold OpenAI‘s standards for safety, privacy, fairness, and policy compliance, the company stated.

ChatGPT currently utilizes a basic ad format featuring a headline, description, image, and link. This existing format has been tested in seven markets and supports cost-per-click bidding through a self-service manager.

Advertising technology firm Criteo reported that more than 2,000 brands are running ChatGPT ads through its platform, according to industry publications like Digiday and Marketing Dive.

The introduction of new ad formats, particularly image and video, could occupy more screen space within ChatGPT. This expansion might divert user attention from organic mentions within the AI’s generated answers, industry observers noted.

Source: Search Engine Journal