Google not penalizing outdated links, focuses on site value
Google's John Mueller confirmed outdated outbound links don't incur penalties, but stressed the importance of a site's overall quality for SEO.
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Yoast SEO 28.4 Update Enhances Bulk Editing, AI Metadata Tools
Yoast SEO 28.4 update brings enhanced bulk editing, smarter AI metadata generation, and improved workflow, making content optimization faster and more accurate.
EU Designates ChatGPT, Reddit, Roblox Under Digital Services Act
The European Commission has designated ChatGPT, Reddit, and Roblox as Very Large Online Platforms or Search Engines under the DSA, imposing stricter regulations…
Google’s Mueller: Markdown Files Offer No AI SEO Ranking Boost
John Mueller of Google shared his experience regarding Markdown for AI SEO, indicating it does not provide a ranking advantage for AI search visibility.
Google rolls out global AI performance reports, opt-out controls
Google completed the global rollout of generative AI performance reports and opt-out controls in Search Console, offering insights into AI Overviews.
FTC, 22 States Sue Amazon Over Alleged $20 Billion Ad Overcharge
The FTC and 22 states are suing Amazon for allegedly overcharging advertisers by $20 billion through undisclosed changes to its ad auction system since 2019.
Rank Math suspends AI support agent over user consent issues
Rank Math temporarily paused its AI Support Agent due to consent issues but plans to reintroduce it with clearer permission requests.
Global Marketing Teams Must Restructure for AI Search Dominance
Marketing teams must urgently restructure roles and budgets to prioritize AI search visibility and entity management, as traditional SEO fails to capture buyer…
Google Ads Automation Demands Advanced Measurement Strategies
As Google Ads automates more decisions, advertisers must enhance measurement strategies to define success based on true business outcomes, not just platform con…
UCP Releases New Protocol Version for Grocery, Hospitality Sectors
UCP's fourth version (v2026-08-25) brings grocery features like geolocation and weight-based ordering, plus foundations for hospitality and restaurants.
UCP Expands Commerce Protocol to Grocery, Food, Lodging Sectors
Universal Commerce Protocol (UCP) released its fourth specification update, introducing schema changes and expanding its framework to include grocery, food, and…
Claude, Claude Code AI Models Show Divergent Web Search Patterns
New data from Profound shows Claude and Claude Code have distinct web search behaviors and response styles, impacting brand visibility and content strategy.
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