2 min read
Publishers Adapt as Content Discovery Shifts Beyond Search Engines
Content discoverability is transforming beyond traditional search, driven by changing audience behavior, platform strate...
Joyce de Castro
August 5, 2026
Author Archive
Joyce de Castro
Joyce is a core team member at Rabbit Rank and the lead author covering SEO news, algorithm updates, industry trends, and actionable ranking strategies.
Live
314
Articles
15+
Years
2 min read
Microsoft Advertising updates AI campaign management tools
Microsoft Advertising’s August updates bring new AI Visibility Topic Insights, Performance Max testing, and Ad Preview H...
Joyce de Castro
August 5, 2026
2 min read
Marketers Adapt Strategies to Measure AI Visibility Amid SEO Shift
Marketers are shifting focus from traditional SEO to new AI visibility measurement, tracking prompts, LLM presence, and...
Joyce de Castro
August 5, 2026
2 min read
Open Knowledge Format v0.2 Adds Trust Layer for Web Content
Open Knowledge Format v0.2 introduces a trust layer with fields for content origin, verification, and staleness, prompti...
Joyce de Castro
August 3, 2026
2 min read
Google Recommends 304 Status Code for Enterprise Crawl Efficiency
Google updates crawl budget documentation, advising the use of 304 Not Modified status codes to save server resources an...
Joyce de Castro
August 3, 2026
2 min read
Google allows websites to opt out of AI features after UK mandate
Google introduces a Search Console setting allowing website owners to opt out of AI Overviews and other AI features, inf...
Joyce de Castro
August 1, 2026
2 min read
Entity Mapping Boosts Google Knowledge Graph, Not LLMs
Entity mapping significantly improves Google’s Knowledge Graph but has limited impact on large language models like Chat...
Joyce de Castro
July 30, 2026
2 min read
AI Search Demand Lacks Clear Brand Ownership in Most Categories
New research by Kevin Indig reveals 89% of AI search categories lack a clear brand owner. Brands can establish topical a...
Joyce de Castro
July 30, 2026
2 min read
YouTube long-form video views surge, ad revenue drops by half
A Metricool report reveals YouTube long-form video views jumped 76%, but ad revenue per post fell by half, raising quest...
Joyce de Castro
July 29, 2026