The SEO Insights Blog

Google Clarifies Smart Bidding Update for Budget-Limited Campaigns

Google Clarifies Smart Bidding Update for Budget-Limited Campaigns

Google clarifies its Smart Bidding update, effective August 17, addressing advertiser concerns about budget-limited camp...

Saeed Ashif Ahmed

July 9, 2026

Google Ads rolls out three major bidding, budgeting updates

Google Ads rolls out three major bidding, budgeting updates

Google Ads announces three key updates to bidding and budgeting, including Smart Bidding Exploration, Promotion mode, an...

Saeed Ashif Ahmed

June 15, 2026

How To Leverage A Primary vs. Secondary Framework For Bidding In Google Ads

New Google Ads framework aims to boost Smart Bidding efficiency

A new framework for Google Ads conversion tracking promises to fix misaligned Smart Bidding and improve ROI by different...

Joyce de Castro

June 2, 2026

New Google Ads framework aims to boost Smart Bidding efficiency

A new framework for Google Ads conversion tracking promises to fix misaligned Smart Bidding and improve ROI by different...

Saeed Ashif Ahmed

June 2, 2026

Why Your Google Ads Budget Is In The Wrong Campaigns

Google Ads budget misallocation hinders campaign performance

Experts identify common Google Ads budget misallocation issues in Smart Bidding and Performance Max, offering strategies...

Palumbo Angela

May 20, 2026

I Helped Build Google's Keyword System. Here's Why It's Becoming Obsolete

AI advancements make Google keywords obsolete, co-creator says

The co-creator of Google’s keyword system explained why keywords are becoming obsolete due to AI and intent-based target...

Palumbo Angela

May 11, 2026

How To Test A New Bid Strategy In Google Ads

New Framework Aids Google Ads Bid Strategy Testing, Experts Say

A new framework helps advertisers test Google Ads bid strategies, overcoming platform limitations for better business ou...

Saeed Ashif Ahmed

May 6, 2026