1 min read
OuterBox introduces OBxFrontier AI to automate business workflows
OuterBox introduced OBxFrontier, a custom AI development service for businesses, designed to automate workflows and inte...
Palumbo Angela
September 30, 2026
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2 min read
AI Simplifies Marketing Tests, Human Oversight Crucial for Results
A new framework for performance marketing leverages AI for easier experimentation but emphasizes human judgment for stra...
Palumbo Angela
July 7, 2026
2 min read
AI, Automated Bidding Shift Ad Metrics From Click-Through Rate
Click-Through Rate (CTR) is no longer a primary indicator of ad success, requiring re-evaluation of performance metrics...
Saeed Ashif Ahmed
June 30, 2026
2 min read
Marketing efficiency ratio key to paid media budget success
Incrementality testing alone is insufficient for optimizing paid media budgets, with Marketing Efficiency Ratio (MER) an...
Palumbo Angela
May 19, 2026
2 min read
AI advertising success relies on data quality, human strategy
AI is transforming advertising, but success hinges on feeding machines quality data and maintaining human strategic over...
Saeed Ashif Ahmed
May 15, 2026