The SEO Insights Blog

Google Search Console Impressions Rise, Organic Traffic Dips

Google Search Console Impressions Rise, Organic Traffic Dips

Google Search Console impressions can rise while organic traffic falls due to new content, SERP changes, irrelevant rank...

Joyce de Castro

June 16, 2026

Google AI Overviews Drive Decline in Open Web Clicks

Google AI Overviews Drive Decline in Open Web Clicks

New data from SparkToro and Similarweb reveals Google’s AI Overviews are significantly reducing clicks to the open web,...

Saeed Ashif Ahmed

June 10, 2026

person pointing to search results for the query what is SEO?

SEO boosts website visibility, attracts organic traffic

Learn what SEO is, how search engines work, and why Search Engine Optimization is vital for website visibility, organic...

Saeed Ashif Ahmed

June 1, 2026

800,000 Google Search Sessions Show How Users Pause, Scroll, And Reconsider Before Clicking

Google AI Overviews Alter User Behavior, Prolong Engagement

New research on 846,000 Google searches shows AI Overviews make users stay longer and engage more deeply with SERPs befo...

Palumbo Angela

May 26, 2026

It Works Until It Doesn't: AI Content Strategies That Backfire

AI content strategies linked to long-term search traffic declines

New analysis reveals that AI content creation, despite initial SEO boosts, consistently leads to significant long-term d...

Palumbo Angela

May 18, 2026