2 min read
OpenAI to test visual ads in ChatGPT image generation
OpenAI is testing visual ads within ChatGPT’s image generation, expanding ad formats and introducing new measurement and...
Joyce de Castro
October 6, 2026
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2 min read
ChatGPT Integrates Paid Ads, Organic Recommendations Globally
ChatGPT now blends paid ads with organic recommendations, offering brands new AI visibility strategies and measurement f...
Palumbo Angela
September 24, 2026
2 min read
Google Ads Automation Demands Advanced Measurement Strategies
As Google Ads automates more decisions, advertisers must enhance measurement strategies to define success based on true...
Joyce de Castro
August 31, 2026
2 min read
YouTube Promotes Creator Search Lift Amid Attribution Challenges
YouTube is promoting creator partnerships based on branded search lift, but a new report reveals significant attribution...
Saeed Ashif Ahmed
August 14, 2026
2 min read
TransUnion: Marketers Confident in AI, Face Readiness Gaps
A TransUnion study reveals marketers’ AI confidence-readiness paradox. Learn how SEOs can leverage these findings to imp...
Palumbo Angela
August 11, 2026
2 min read
AI Advancements Outpace Measurement, Create Trust Gap in H1 2026
AI’s impact is outpacing measurement, creating trust and attribution challenges for brands. Learn how search, software,...
Palumbo Angela
August 8, 2026
2 min read
Marketers Adapt Strategies to Measure AI Visibility Amid SEO Shift
Marketers are shifting focus from traditional SEO to new AI visibility measurement, tracking prompts, LLM presence, and...
Joyce de Castro
August 5, 2026
1 min read
SEO Teams Adopt New Methods to Measure AI Search Performance
SEO teams are overcoming challenges in measuring AI search performance with new methodologies and structured testing pro...
Joyce de Castro
July 8, 2026
2 min read
AI Search Engines Offer Measurable SEO Opportunities for PR
AI search engines offer PR a measurable opportunity in SEO, linking earned media to business outcomes. Learn why many te...
Saeed Ashif Ahmed
May 7, 2026