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Expert outlines new AI search strategy for business visibility
Learn a new AI search strategy from a Google Ads expert. Adapt to AI assistants, prioritize answers, and leverage 6 key...
Palumbo Angela
August 6, 2026
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Marketers Urged to Align Channel Roles for Better Conversions
Experts recommend assigning clear roles to marketing channels and aligning measurement strategies to improve conversions...
Joyce de Castro
July 8, 2026
2 min read
Fragmented AI Tools Drive Need for Marketing Orchestrator Role
Multi-location brands struggle with complex local marketing stacks and AI integration, necessitating a Chief Marketing O...
Saeed Ashif Ahmed
July 7, 2026
2 min read
Businesses Use Competitor Reviews for Local SEO Advantage
Businesses are using competitor reviews on Google Business Profile to identify client opportunities, enhance local SEO,...
Joyce de Castro
June 15, 2026
2 min read
Marketers must adapt strategies for five AI search shifts
Discover five critical AI search shifts marketers can’t afford to miss before Q3. Adapt your strategy for AI Overviews,...
Saeed Ashif Ahmed
June 12, 2026
2 min read
New Framework Helps Marketers Target Audiences Amid Data Loss
Discover the R.E.M. Framework for audience targeting in the signal-loss era. Learn to be Relevant, Everywhere, and Memor...
Joyce de Castro
May 18, 2026
2 min read
AI Visibility Requires Three Distinct Optimization Strategies
Brands often misdiagnose AI visibility issues. Learn about the three distinct layers—retrieval, relationship, and contex...
Joyce de Castro
May 15, 2026
2 min read
Reddit shifts strategy to boost organic growth, community engagement
Reddit’s latest earnings call reveals a strategic pivot towards organic growth, community building, and user experience,...
Palumbo Angela
May 9, 2026