Google launches new global spam update targeting abusive practices
Google announces its September 2026 Spam Update, a global rollout targeting web spam practices. Learn about its impact and Google's guidelines.
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Google deploys SAFE AI system to combat AI spam networks
Google launched SAFE, a new AI-powered system designed to detect and combat AI-generated spam and coordinated abuse networks, going beyond traditional content d…
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Websites must adopt semantic HTML for effective AI interaction
Text-only websites fail AI agents. Learn why semantic HTML and declared tool surfaces are crucial for machine interaction and task completion.
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AI agents amplify audience data quality, not fix flaws
AI agents amplify audience data quality, good or bad, rather than fixing inherent flaws, leading to potential strategic pitfalls for marketers.
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LLMs reduce critical thinking despite fast answers, studies find
Large Language Models offer quick answers but lack 'path metadata,' hindering critical thinking and understanding, new research indicates.
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Agencies grapple with client churn, seek retention strategies
Agencies frequently lose clients within 90 days due to poor onboarding and communication; structured approaches can significantly improve retention.
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Google Search Console adds multimodal filter for image searches
Google Search Console now features a multimodal filter in its Performance report, providing insights into traffic from image-based searches like Google Lens.
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Google launches fourth global spam update of 2026
Google launches its fourth spam update of 2026, affecting search rankings globally for up to two weeks. Review spam policies if your site is impacted.
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Google Beam 3D videoconferencing platform launches in France
Google Beam, the 3D videoconferencing platform, is now available to businesses in France, the US, Canada, UK, Germany, and Japan.
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ChatGPT Integrates Paid Ads, Organic Recommendations Globally
ChatGPT now blends paid ads with organic recommendations, offering brands new AI visibility strategies and measurement frameworks, experts said.
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Amazon Marketing Cloud Offers 5-Year Data for Advertiser Insights
Amazon Marketing Cloud now offers a five-year dataset, providing advertisers with unprecedented insights into customer LTV, NTB rates, and repeat purchases.
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YouTube adds shopping features to AI search tool, Ask YouTube
YouTube is enhancing its experimental Ask YouTube AI search with new shopping features, including product comparison tables for reviews and direct inquiries.
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