Google officials have advised webmasters to disregard random spam backlinks, while the company has not confirmed if click and query data will be integrated into its AI performance reports within Search Console.
John Mueller, a Google Search Advocate, stated that Search Console does not display all spam backlinks and recommended ignoring such links. He emphasized that Google has been devaluing problematic links since the release of Penguin 4.0, rather than penalizing specific pages.
Mueller also advised against using the disavow tool for most webmasters, indicating that Google’s systems are effective at neutralizing the impact of bad links automatically.
Similarly, Google has urged webmasters to disregard third-party “toxic link” reports, such as those generated by Semrush, according to company statements.
Regarding the AI performance report in Search Console, there is no definitive timeline or confirmation for the inclusion of click and query data, which many in the SEO community have sought.
Gary Illyes, a Google Search Relations analyst, indicated that Google aims to provide “meaningful data” but had nothing to announce concerning clicks or queries in AI reports.
Barry Schwartz of Search Engine Roundtable interpreted Illyes’s comments as an implicit refusal to include such data. However, Mueller described Schwartz’s reading as “odd,” suggesting the possibility might still exist.
Source: Abondance
