RENNES, France — Industry professionals will convene at the NDD Camp Rennes on Friday, November 20, 2026, to discuss the strategic value of geographic domain extensions and the impact of AI on search engine optimization.
The one-day event at Le Carré des Alliés will bring together 100 experts in domain names and cybersecurity to examine how artificial intelligence is reshaping digital presence and local search strategies.
Key topics include the potential of geographic domain extensions like .paris and .bzh, the optimal choice of extensions for online stores, and the implications of AI Overviews on SEO performance.
An Ahrefs study reported a 23.1 percent drop in click-through rates on French websites exposed to AI Overviews since their launch on July 22, according to organizers.
A roundtable dedicated to geographic extensions will feature speakers David Lesvenan, Matthieu Crédou, Ronan Yhuel, and Clément Pessaux. Organizations involved include .BZH, Guia, and The Black Room.
Another panel will focus on SEO and GEO, with contributions from Régis Stéphant, Anne-Sophie Fouquereau, Gwenneg Marié, and Eric Doyen. These experts represent entities such as SEO Hackers, Agence Passedevant, Hellowork, and ID Interactive.
The NDD Camp Rennes aims to provide a platform for professionals to understand and adapt to the digital environment driven by AI and localized internet infrastructure, organizers said.
Source: Abondance
