PARIS — The ‘L’Apéro Parisien Search & IA’ event will hold its third edition on Tuesday, November 17, 2026, in Paris, focusing on the impact of artificial intelligence on search and brand visibility.
The free event, organized by Flair Agency, aims to gather digital professionals for discussions on evolving strategies in an AI-driven environment, according to organizers. It will take place from 6 p.m. to 10 p.m. at Le Solaris, located at 25 rue Boyer in the 20th arrondissement of Paris.
Attendance is free of charge but requires prior registration with a professional email address, as places are limited. The program includes short talks, chronicles, interactive games and a central roundtable discussion.
The roundtable will specifically address how brands can maintain visibility and desirability amid changes brought by AI in search, comparison and selection processes. This topic is relevant as AI continues to reshape consumer interaction with digital platforms.
Confirmed speakers for the event include Léa Moraly from Soeur, Florent Thérèse of Afflelou, Caroline Mignaux representing Agence Personnelle and Matthieu Moreau from Nestlé and Nespresso. These industry figures are expected to offer diverse perspectives on brand strategy.
Following the formal discussions, attendees will have the opportunity to participate in a networking ‘apéro’ featuring local products. This segment is designed to facilitate informal exchanges among professionals.
Flair Agency stated that the event is supported by several key partners within the digital ecosystem. These partners include Paper.club, Surfer, Linksgarden, Getfluence and Oncrawl.
Previous editions of L’Apéro Parisien have focused on similar themes, drawing professionals interested in digital marketing and technological advancements. The 2026 iteration continues this tradition, emphasizing the role of AI in contemporary search and brand management.
Source: Abondance
