Google Details EU Search Data Access for Competitors Under DMA

Image credit: Abondance

Google published terms for competitors to access its European search dataset on July 16, 2026, fulfilling obligations under the Digital Markets Act (DMA) within the European Economic Area (EEA).

The move mandates Google to share anonymized data, including ranking, query, click, and view information, with eligible competing search engines and AI chatbots operating in the region.

The European Commission adopted measures specifying Google’s obligations under Article 6(11) of the DMA, according to documents released by the company.

To qualify for data access, competitors must operate within the EEA, not be controlled by non-EEA state actors or sanctioned entities, and meet minimum activity thresholds, such as 50,000 monthly active users in the European Union.

Google stated that pricing for data access will adhere to FRAND (fair, reasonable, and non-discriminatory) conditions. This means costs will be limited to marginal costs plus a defined rate of return.

The dataset encompasses both free and paid search results. It includes anonymization requirements and data protection safeguards for any transfers outside the EEA, Google reported.

The Digital Markets Act aims to curb the power of large online platforms, known as gatekeepers, by ensuring a fairer and more open digital market.

Source: Abondance