ChatGPT Access Cuts Traditional Search by 9%, Shifts Web Traffic
New research shows ChatGPT’s wider access led to a 9.4% drop in traditional search queries and a shift in referral traff...
Joyce de Castro
July 13, 2026
Author Archive
Joyce is a core team member at Rabbit Rank and the lead author covering SEO news, algorithm updates, industry trends, and actionable ranking strategies.
New research shows ChatGPT’s wider access led to a 9.4% drop in traditional search queries and a shift in referral traff...
Joyce de Castro
July 13, 2026
A YouGov survey reveals only 28% of Americans trust AI search, the lowest globally. This gap presents a significant SEO...
Joyce de Castro
July 13, 2026
Chrome warns that WebMCP tools can hijack AI agents. Websites must implement security measures like untrustedContentHint...
Joyce de Castro
July 12, 2026
Google updated its canonicalization guide, stating content fixes can take up to two weeks to register in Search, impacti...
Joyce de Castro
July 10, 2026
Shane Tepper of Resonate Labs warns that free AI citations are ending, likening it to Google’s past SEO changes. Brands...
Joyce de Castro
July 10, 2026
AI-generated content and search engine preferences are causing a ‘retrieval collapse’ on the web, where synthetic source...
Joyce de Castro
July 9, 2026
PPC advertisers are optimizing campaigns despite reduced search term visibility by using behavioral analytics, zero-clic...
Joyce de Castro
July 9, 2026
Google Search achieved record usage on July 7 during the World Cup, coinciding with Argentina’s victory, as confirmed by...
Joyce de Castro
July 9, 2026
YouTube is now the UK’s leading podcast platform, surpassing Spotify for the first time, according to Edison Research, r...
Joyce de Castro
July 9, 2026