AI Search Creates Measurement Gap for B2B Brands
AI search engines know brands but rarely recommend current businesses, creating a critical measurement gap as B2B buying shifts to AI chatbots.
Author
Palumbo Angela
397 articles
Angela Palumbo, Senior Editor at Rabbit Rank since 2023, holds a bachelor's in communications. She focuses on fact-checking and simplifying complex topics while also leading strategy for the news department.
Articles by Palumbo Angela
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ChatGPT Shopping uses different ranking systems in US, Europe
Peec AI's research reveals how ChatGPT Shopping operates differently in the US (Labrador index) and Europe (Google Shopping API), impacting merchant visibility.
HubSpot revenue grows 20 percent despite 80 percent AI traffic drop
HubSpot's CMO Kipp Bodnar revealed the company lost 80% of its organic traffic to AI but still grew revenue by 20% by shifting strategy and diversifying channel…
Google AI Spending Raises Advertiser Concerns Over Search Costs
Google's Q3 results and heavy AI spending raise advertiser concerns about rising costs, lower quality traffic, and lack of transparency in AI search ad performa…
German Courts Hold AI Platforms Accountable for False Information
German courts are holding AI platforms like Google responsible for false answers generated by combining true facts about different entities, a phenomenon called…
Reddit CEO outlines community focus, brand opportunities
Reddit CEO Steve Huffman revealed a new vision for the platform at Mod World, emphasizing community engagement and moderation, creating fresh avenues for brands…
Google clarifies SEO policies for AI crawlers, URLs, 503 codes
Google clarifies how to use 503s, robots.txt for AI crawlers, bracket URLs, and JPEG XL support. Plus, OpenAI's search indexing pilot with Cloudflare.
Google Dominates AI Search Traffic, Conversions, Analysis Shows
A news analysis challenges the focus on LLM optimization, revealing Google's continued dominance in AI-driven search traffic and conversions.
Google CEO: AI ‘Agentic Layer’ to Transform Search Experience
Google CEO Sundar Pichai reveals future plans for Search, envisioning an 'agentic layer' that unifies AI experiences across products like Gemini.
FormaSEO Launches GEO Training for AI Citation, Visibility
FormaSEO introduced a new GEO training course led by Luca Fancello, co-founder of Qwairy, focusing on how brands can be cited by AI models like ChatGPT and Gemi…
Google advises 503 status code for temporary server downtime
Google reminds webmasters to use a 503 status code during temporary server downtime, like PHP patches, to protect search engine indexing.
Google Actions Disrupt SEO Rank Tracking, Shift Metrics
Third-party rank tracking tools are failing due to Google's changes. SEO must shift from rank to measuring brand visibility and citations.
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