FormaSEO, a digital marketing training provider, launched a new GEO training course led by industry expert Luca Fancello to help brands achieve citation and visibility within artificial intelligence models.
The specialized program addresses the increasing challenge for businesses to ensure their content is recognized and referenced by leading AI platforms such as ChatGPT, Gemini, Claude and Perplexity.
Luca Fancello, co-founder and chief marketing officer at Qwairy, developed the curriculum based on his experience measuring brand visibility in AI responses, according to FormaSEO. Fancello previously served as SEO manager at Skyscanner and has more than 10 years of experience in search engine optimization.
The course, priced at 299 euros excluding tax, offers one year of immediate online access and includes future updates. FormaSEO stated that payment options include three or four installments, and the program is eligible for OPCO funding for eligible employees.
The training is structured into six modules comprising 36 videos, totaling two hours and 40 minutes of content. It covers an introduction to GEO, the functioning of AI, strategies for finding effective prompts, and the creation of citable content using the SAFE method.
Additional modules cover the importance of backlinks and GEO authority, as well as essential SEO and GEO technical aspects. FormaSEO indicated that the course is suitable for employees, small and medium-sized enterprises, and freelancers with foundational knowledge in SEO or marketing.
The company said the step-by-step approach aims to make complex concepts accessible to a broad audience. The initiative highlights a strategic shift in digital marketing, emphasizing optimization for AI-driven search environments alongside traditional search engines like Google and Bing.
Source: Abondance
