The SEO Insights Blog

Google's Hidden Data Layer: What Is It And What To Do About It

Google retains product data beyond merchant submissions

Google maintains a ‘hidden data layer’ of product information, which can cause discrepancies in e-commerce listings and...

Palumbo Angela

October 5, 2026

Advertisers seek control, transparency in automated PPC campaigns

Advertisers seek control, transparency in automated PPC campaigns

Advertisers need transparent reporting and strategic guidance to optimize automated PPC campaigns using AI ad types like...

Saeed Ashif Ahmed

September 10, 2026

What Happens To PPC When You Stop Managing Google Ads Through Google Ads

AI Agents, MCP Transform PPC Management Beyond Google Ads UI

Model Context Protocol (MCP) and AI agents are changing PPC management, moving beyond manual Google Ads UI interaction t...

Joyce de Castro

September 3, 2026

Google Ads Is Automating More Decisions. Your Measurement Needs To Get Better.

Google Ads Automation Demands Advanced Measurement Strategies

As Google Ads automates more decisions, advertisers must enhance measurement strategies to define success based on true...

Joyce de Castro

August 31, 2026

Microsoft Ads to remove Max CPC for new automated campaigns

Microsoft Ads to remove Max CPC for new automated campaigns

Microsoft Advertising will remove Max CPC for new automated campaigns starting Oct 1, 2026, pushing advertisers toward o...

Joyce de Castro

August 20, 2026

The PPC Clean-Up: How to Audit and Fix "Value Inflation" in Google Ads

Advertisers Urged to Audit Google Ads for ‘Value Inflation’

Advertisers must audit Google Ads to correct ‘value inflation,’ preventing Smart Bidding from optimizing for phantom val...

Saeed Ashif Ahmed

August 13, 2026

Google Is Ending Target Overperformance – What To Fix Before August 17

Google Smart Bidding Update Requires Target Adjustments by Aug. 17

Google’s Smart Bidding update on August 17 will impact Target CPA/ROAS campaigns. Advertisers must adjust targets to mai...

Joyce de Castro

August 12, 2026

The Scenic Route to ROI: Mastering Non-Linear Targeting in Google Ads

Advertisers Adopt Non-Linear Targeting Amid Google Ads Challenges

Advertisers are using non-linear targeting in Google Ads to combat rising costs, privacy rules, and competition, reachin...

Palumbo Angela

August 10, 2026