The SEO Insights Blog

How TransUnion's AI Findings Should Change The Way SEOs Pitch GEO

TransUnion: Marketers Confident in AI, Face Readiness Gaps

A TransUnion study reveals marketers’ AI confidence-readiness paradox. Learn how SEOs can leverage these findings to imp...

Palumbo Angela

August 11, 2026

Google Analytics adds AI-powered benchmarking, insights

Google Analytics adds AI-powered benchmarking, insights

Google Analytics introduces Ask Advisor for campaign benchmarking against similar businesses, plus new AI Overviews and...

Saeed Ashif Ahmed

August 10, 2026

Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue

Gen Z Considers AI Brands Despite Persistent Trust Gap

Gen Z is increasingly treating Claude and OpenAI like consumer brands, with surging consideration scores. However, a sig...

Palumbo Angela

August 7, 2026

AI Visibility Measurement: What To Track and What To Ignore

Marketers Adapt Strategies to Measure AI Visibility Amid SEO Shift

Marketers are shifting focus from traditional SEO to new AI visibility measurement, tracking prompts, LLM presence, and...

Joyce de Castro

August 5, 2026

Reddit shifts strategy to become daily user destination

Reddit shifts strategy to become daily user destination

Reddit is strategically shifting to become a daily destination for users, enhancing its app, search, and content recomme...

Palumbo Angela

August 5, 2026

Google's "Generative AI" Search Console Data is a Trap for Marketers

Google AI Search Data Misleads Marketers, Analysis Shows

New Google Search Console Generative AI data offers misleading metrics without economic value, creating a ‘trap’ for mar...

Palumbo Angela

July 30, 2026

AI Content Fails to Engage as Zero-Click Searches Rise

AI-generated content often fails to engage readers, prompting businesses to shift towards outcome-driven, personalized s...

Joyce de Castro

July 22, 2026

How Should Marketers Use MCP? What To Connect, and How to Make It Work

New Protocol Integrates AI Assistants with Brand Data for Marketers

The Model Context Protocol (MCP) connects AI assistants like ChatGPT and Gemini to proprietary marketing data, enhancing...

Saeed Ashif Ahmed

July 20, 2026