2 min read
Gen Z Considers AI Brands Despite Persistent Trust Gap
Gen Z is increasingly treating Claude and OpenAI like consumer brands, with surging consideration scores. However, a sig...
Palumbo Angela
August 7, 2026
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2 min read
Marketers Adapt Strategies to Measure AI Visibility Amid SEO Shift
Marketers are shifting focus from traditional SEO to new AI visibility measurement, tracking prompts, LLM presence, and...
Joyce de Castro
August 5, 2026
2 min read
Reddit shifts strategy to become daily user destination
Reddit is strategically shifting to become a daily destination for users, enhancing its app, search, and content recomme...
Palumbo Angela
August 5, 2026
2 min read
Google AI Search Data Misleads Marketers, Analysis Shows
New Google Search Console Generative AI data offers misleading metrics without economic value, creating a ‘trap’ for mar...
Palumbo Angela
July 30, 2026
2 min read
AI Content Fails to Engage as Zero-Click Searches Rise
AI-generated content often fails to engage readers, prompting businesses to shift towards outcome-driven, personalized s...
Joyce de Castro
July 22, 2026
2 min read
New Protocol Integrates AI Assistants with Brand Data for Marketers
The Model Context Protocol (MCP) connects AI assistants like ChatGPT and Gemini to proprietary marketing data, enhancing...
Saeed Ashif Ahmed
July 20, 2026
2 min read
AI brand recommendations vanish after single buyer question: study
New Clovion AI data reveals 62% of AI brand recommendations disappear after one buyer question, highlighting AI’s respon...
Palumbo Angela
July 7, 2026
2 min read
AI Job Replacement Claims Lack Data, Undermine Trust
AI companies’ claims of human replacement are hurting trust and unsupported by employment data, urging a shift to augmen...
Saeed Ashif Ahmed
June 29, 2026
2 min read
AI, Creator Content Boost Marketing Efficiency, Engagement
New reports reveal how AI and creator strategies are transforming marketing, addressing brand safety inefficiencies and...
Palumbo Angela
June 26, 2026