The SEO Insights Blog

Google: Third-Party SEO Tools Lack Access to Internal Metrics

Google: Third-Party SEO Tools Lack Access to Internal Metrics

Google clarifies that third-party SEO tools and vendors do not have access to its internal metrics, advising CMOs to foc...

Palumbo Angela

June 22, 2026

AI prompt intent, not keywords, boosts brand visibility: Study

Peec AI’s new study reveals that AI prompt intent, not exact keywords, is the primary driver of brand visibility, offeri...

Joyce de Castro

June 15, 2026

AI mentions alone do not guarantee brand trust, analysis finds

New analysis by Burson suggests AI mentions don’t automatically translate to trust. Brands must focus on the convincingn...

Palumbo Angela

June 9, 2026

LLMs struggle with strategic tasks, produce undifferentiated outputs

Large Language Models struggle with true reasoning and strategic tasks, leading to a ‘convergence problem’ where AI outp...

Joyce de Castro

June 9, 2026

Ann Handley: AI literacy hinges on judgment, not just prompt skills

Ann Handley: AI literacy hinges on judgment, not just prompt skills

Ann Handley argues AI literacy is judgment, not just prompt skills. The AI training industry neglects teaching when NOT...

Saeed Ashif Ahmed

June 5, 2026

The Deskilling Trap: Why Automating the Wrong Tasks Could Cost You Everything

AI Reshapes Marketing Job Market, Elevating Senior Expertise

AI’s impact on marketing and SEO jobs reveals increased demand for senior roles and a decline in entry-level positions,...

Joyce de Castro

June 3, 2026

Anthropic Can't Keep Up With Demand & That Has Real Consequences For SEO

Anthropic secures emergency compute deal with SpaceXAI amid growth

Anthropic’s 80-fold growth leads to infrastructure strain, a deal with SpaceXAI, and echoes Google’s early struggles, im...

Saeed Ashif Ahmed

May 18, 2026

How We Use AI to Run a 90-Day Growth Audit

AI Streamlines Growth Audits for Venture-Backed Companies

AI-driven growth audits are transforming how venture-backed and private equity companies identify inefficiencies, compre...

Palumbo Angela

May 11, 2026