The SEO Insights Blog

Google's former Chief Scientist, who helped Google become the AI and Search powerhouse that it is today, was recently interviewed by Diana Hu of Y Combinator. He explained that the model people use is increasingly not as important as how the model is used within a larger system of tools, retrieval, and AI agents. His answers centered on context engineering and orchestrating tools, retrieval, and AI agents into capable AI systems.

Google’s Jeff Dean: AI progress shifts to context engineering

Google’s former AI Chief Jeff Dean told Y Combinator’s Diana Hu that context engineering and AI orchestration are now mo...

Saeed Ashif Ahmed

August 7, 2026

Why Part of Your AI Authority Takes Years, Not Campaigns. And Why It Comes From Other People.

AI models build understanding from diverse, long-term descriptions

AI model authority, or ‘parametric standing,’ takes years to build through varied external descriptions, not just short-...

Joyce de Castro

August 6, 2026

Google CEO: Gemini 4 Needed to Remain Competitive in AI

Google CEO: Gemini 4 Needed to Remain Competitive in AI

Google CEO Sundar Pichai stresses the need for Gemini 4 to stay competitive in AI, as Gemini 3.5 Pro faces delays and re...

Joyce de Castro

July 23, 2026

Google research shows why AI-generated spam is becoming harder to catch and why content-level quality filters may no longer be enough.

Google unveils AI system to detect coordinated spam attacks

Google Research unveils S-CTS, a new system to combat generative AI spam by detecting coordinated attacks and adapting q...

Palumbo Angela

June 19, 2026

Google Cloud Introduces Open Knowledge Format for AI Systems

Google Cloud Introduces Open Knowledge Format for AI Systems

Google Cloud introduces the Open Knowledge Format (OKF), an open specification to standardize how AI systems access and...

Palumbo Angela

June 15, 2026

Anthropic Fable 5 delivers its biggest gains on the kinds of coding and analytical work that require sustained effort over time.

Anthropic unveils Claude Fable 5 AI model with enhanced coding, vision

Anthropic’s Claude Fable 5, its new flagship AI model, offers ‘next level’ capabilities in coding, knowledge work, and v...

Joyce de Castro

June 10, 2026

LLMs struggle with strategic tasks, produce undifferentiated outputs

Large Language Models struggle with true reasoning and strategic tasks, leading to a ‘convergence problem’ where AI outp...

Joyce de Castro

June 9, 2026

Google's ALDRIFT framework "opens exciting avenues" for moving beyond answers that merely sound plausible.

Google Research introduces ALDRIFT for practical AI solutions

Google Research introduces ALDRIFT, a new AI framework enabling generative models to produce functionally coherent and r...

Joyce de Castro

May 13, 2026