The SEO Insights Blog

AI Brand Preference Divides by Generation, Claude Favored by Gen Z

New YouGov data reveals significant generational splits in AI brand preference, with Claude leading among Gen Z and Chat...

Joyce de Castro

August 26, 2026

Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue

Gen Z Considers AI Brands Despite Persistent Trust Gap

Gen Z is increasingly treating Claude and OpenAI like consumer brands, with surging consideration scores. However, a sig...

Palumbo Angela

August 7, 2026

Woman using a tablet while cooking in her kitchen

Google report shows AI queries diverge from daily life activities

Google’s AI & Economy ATLAS report shows a stark contrast between what Americans ask AI about and their daily activities...

Joyce de Castro

July 25, 2026

AI Chatbot Use Rises to 49% in US, Public Skepticism Remains High

AI Chatbot Use Rises to 49% in US, Public Skepticism Remains High

A new study shows 49% of US adults use AI chatbots, up from 33%. Yet, skepticism about AI’s impact and government regula...

Joyce de Castro

June 23, 2026

Enterprise marketers boost AI search spending despite measurement gaps

Enterprise marketers boost AI search spending despite measurement gaps

A new report reveals 300 enterprise marketing executives are heavily investing in AI search, but struggle with measureme...

Saeed Ashif Ahmed

June 10, 2026

French Online Search Habits Shift Amid AI, Social Media Rise

French Online Search Habits Shift Amid AI, Social Media Rise

A new study reveals 35% of French people changed search habits in under a year, with generative AI and social media driv...

Joyce de Castro

June 2, 2026