2 min read
Empty Promo Codes Divert E-commerce Revenue to Affiliates
Empty promo code fields in e-commerce checkouts are redirecting customers to affiliate sites, costing brands revenue and...
Joyce de Castro
August 25, 2026
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2 min read
YouTube Promotes Creator Search Lift Amid Attribution Challenges
YouTube is promoting creator partnerships based on branded search lift, but a new report reveals significant attribution...
Saeed Ashif Ahmed
August 14, 2026
2 min read
AI Search Shifts SEO Metrics, Agencies Adapt to New Client Demands
Global marketing agencies are struggling with declining organic traffic due to AI search, prompting a shift towards new...
Saeed Ashif Ahmed
August 11, 2026
2 min read
AI Advancements Outpace Measurement, Create Trust Gap in H1 2026
AI’s impact is outpacing measurement, creating trust and attribution challenges for brands. Learn how search, software,...
Palumbo Angela
August 8, 2026
2 min read
AI platforms withhold organic data, mirroring Google’s 2011 move
AI platforms are withholding organic attribution data, similar to Google’s 2011 ‘not provided’ move, pushing SEOs toward...
Joyce de Castro
July 23, 2026
2 min read
Marketers seek unified metrics for cross-platform campaign success
Learn how to effectively measure campaign success across Google, Microsoft, Meta, and Amazon with a robust, platform-agn...
Saeed Ashif Ahmed
June 26, 2026
2 min read
Enterprise marketers boost AI search spending despite measurement gaps
A new report reveals 300 enterprise marketing executives are heavily investing in AI search, but struggle with measureme...
Saeed Ashif Ahmed
June 10, 2026
2 min read
Marketing Leaders Struggle to Link Search Performance to Outcomes
Marketing leaders often struggle to translate search marketing performance into meaningful business outcomes, creating a...
Saeed Ashif Ahmed
May 22, 2026
2 min read
Marketing efficiency ratio key to paid media budget success
Incrementality testing alone is insufficient for optimizing paid media budgets, with Marketing Efficiency Ratio (MER) an...
Palumbo Angela
May 19, 2026