The SEO Insights Blog

The Web Is Growing A Second Layer – Almost A Third Head

New Machine-Readable Layers Emerge for AI Agent Interaction

Google’s new Open Knowledge Format (OKF) and Agentic Resource Discovery (ARD) specifications are adding machine-readable...

Joyce de Castro

July 7, 2026

Google's updated guidance is less discouraging about the use of LLMs.txt, special markup, and markdown for AI SEO.

Google clarifies LLMs.txt use for other AI services

Google updates its Generative AI SEO guidance, stating that using LLMs.txt files is acceptable for other services, thoug...

Joyce de Castro

June 17, 2026

Markdown is seen as future-proofing for websites. Google says it may be stripping away what search needs.

Google Officials Warn Markdown Harms AI SEO Ranking Potential

Google’s John Mueller and Martin Splitt explained why markdown for AI SEO is counterproductive, stripping away crucial H...

Saeed Ashif Ahmed

June 16, 2026

AI Transforms Search, Emphasizing Brand, Data for Visibility

SEO professionals at WordCamp Europe discussed AI’s impact on search, agreeing that brand building and data integrity ar...

Palumbo Angela

June 10, 2026

Google positions itself as the benchmark for SEO and AEO/GEO advice and questions third-party SEO tools, data and services.

Google Reaffirms Authority Over SEO, AI Optimization Guidance

Google’s new guidance declares its definitive authority on SEO, AI search optimization (AEO/GEO), and SEO tools, warning...

Palumbo Angela

June 7, 2026