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Expert strategies, industry insights, and actionable tips to dominate search and drive sustainable organic growth.

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Google positions itself as the benchmark for SEO and AEO/GEO advice and questions third-party SEO tools, data and services.

Google Reaffirms Authority Over SEO, AI Optimization Guidance

Google’s new guidance declares its definitive authority on SEO, AI search optimization (AEO/GEO), and SEO tools, warning...

Palumbo Angela

June 7, 2026