2 min read
AI highlights marketing accountability gaps in organizations
AI is revealing pre-existing accountability issues in marketing, not causing them. Learn how AI alters campaigns and wha...
Saeed Ashif Ahmed
August 28, 2026
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2 min read
Marketing Leaders Urged to Reorganize 2027 Budgets Functionally
CMOs must rethink 2027 marketing budgets. New functional categories are more effective than just increasing AI spending,...
Joyce de Castro
July 21, 2026