Google AI Opt-Out Lacks Click Data, Frustrating Publishers
Google introduces AI search opt-out and performance reports, but the absence of click data raises concerns among publishers and the UK's CMA.
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Google’s Gemini Deep Research Max Integrates Private User Context
Google's Gemini Deep Research Max introduces blended-retrieval AI agents accessing private user data, transforming AI search optimization and web content strate…
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Google urges FTC complaints against fraudulent SEO services
Google updates SEO guidance, encouraging FTC complaints against fraudulent services and cautioning businesses against third-party SEO tools.
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Google Analytics Integrates Business Profile Data Globally
Google Analytics now integrates Google Business Profile data, bringing local metrics like calls and directions into reports for enhanced business insights.
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Ann Handley: AI literacy hinges on judgment, not just prompt skills
Ann Handley argues AI literacy is judgment, not just prompt skills. The AI training industry neglects teaching when NOT to use AI, a critical gap for profession…
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Sergey Brin Details Google’s AGI Path Through Convergent Models
Sergey Brin discussed Google's journey toward Artificial General Intelligence with Gemini, emphasizing model convergence, transfer learning, and evolving transf…
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Google Tests AI Search Opt-Outs; UK Mandates Publisher Controls
Google introduces new AI search controls and reports. UK regulators mandate an opt-out for publishers, while a core update concludes. Learn more.
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Website Migrations Risk Severe Organic Traffic Drops, Experts Say
Learn what an SEO migration hangover is, its causes, and how to prevent significant traffic drops after a website redesign, replatform, or CMS migration.
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Google launches ‘Search profiles’ for publishers in U.S.
Google officially launches 'Search profiles,' offering publishers enhanced tools for content promotion, audience engagement, and Discover visibility.
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Google May Core Update Prioritizes User Intent Over Authority
Analysis of Google's May core update reveals a shift towards pages matching user intent, market, and result type, impacting search visibility beyond authority.
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Google launches Search profiles for creators with large followings
Google introduces Search profiles for eligible creators, allowing them to consolidate content, customize their presence, and boost visibility in Discover.
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Content Alignment Scores Offer Precision, Not Guaranteed Accuracy
New content alignment tools offer precision but not necessarily accuracy. Relying on these scores can be dangerous for SEO and content strategy, experts warn.
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